• C$260

• 23 designs

• 5 designers

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Banner Ad Design Brief

Green Sky Roofing & Exteriors — Trade Show Banner Brief

Client: Green Sky Roofing & Exteriors
Location: Alberta, since 2011
Website: www.green-sky.ca
Phone: 587-896-6620

Brand Basics
- **Primary color:** Brand Green #2BB569
- **Accent:** Soft Mint #E8F5E9
- **Background:** White
- **Logo:** MUST say "Green Sky Roofing & Exteriors" (not just "Green Sky Roofing"). If current logo file only says "Roofing," please add "& Exteriors" in matching brand typography.
- **Caricature:** Include on all banners for personality
- **QR code:** Flowcode (provided), links to www.green-sky.ca



## Banner #1 — Roll-Up (33" x 80") — Property Manager Focus

Purpose: Hook property managers with their biggest pain point.

**Headline:** Stop Juggling Trades.
**Sub-headline:** One team for roofing, siding, gutter & building envelope.

**Service Icons (5):**
1. Roofing
2. Siding
3. Gutter
4. Flat Roof
5. Building Envelope

**Value Prop Badges:**
- 24/7 Emergency Response
- Insurance Claims Support
- Long-Term Warranties

**CTA:** Scan for a FREE Building Envelope Assessment (with QR code)

**Design:** White background with brand green accents. Logo at top, headline, 5 service icons stacked vertically, value badges, QR + contact info at bottom. Include caricature.

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## Banner #2 — Roll-Up (33" x 80") — Commercial Authority

**Purpose:** Position Green Sky as the trusted commercial roofing partner for long-term relationships.

**Headline:** Alberta's Trusted Commercial Roofing Partner.
**Sub-headline:** Serving commercial & multi-family properties since 2011.

**Service Icons (5) — New set:**
1. Pro-Active Maintenance
2. Roof Treatment
3. Insurance Claims Support
4. Project Management
5. Emergency Call

**Value Prop Badges:**
- Commercial Experts
- On-Time Delivery
- Local & Trusted

**CTA:** Scan to Book a Free Consultation (with QR code)

**Design:** Same white + green style as Banner #1 for cohesion. Logo at top, headline, 5 program icons stacked vertically, value badges, QR + contact info at bottom. Include caricature.

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## Banner #3 — 10x10 Backdrop Wall — Brand Statement

**Purpose:** Make Green Sky look credible and full-service from across the trade show floor. Visible to all audiences.

**Headline:** Your Entire Building Envelope. One Team.
**Sub-headline:** Protecting Alberta's commercial & multi-family exteriors since 2011.

**Visual Design — MUST look different from the roll-ups:**
- **Background:** Solid brand green #2BB569 (inverted from the white roll-ups)
- **Text:** White for headlines and labels
- **Icons:** White inverted versions
- **Logo:** White/inverted version on green
- **Caricature:** Full-color (pops beautifully on green)
- **QR code:** White circular background so it stays scannable
- **CTA band:** White or soft mint at the bottom with green CTA text

**Content Sections:**

**OUR SERVICES (5):**
- Roofing
- Siding
- Gutter
- Flat Roof
- Building Envelope

**WHO WE WORK WITH (7 audiences with client/partner logos under each):**
- Property Managers
- Building Owners
- Engineers
- Insurance Companies
- Homeowners
- Solar Companies
- Restoration Companies

**Value Prop Badges:**
- 24/7 Emergency Response
- Insurance Claims Support
- Long-Term Warranties

**CTA:** Scan for a FREE Building Envelope Assessment (with QR code)

**Why this design works:** The bold green backdrop becomes the dramatic "hero wall" behind the booth, while the white roll-ups sit in front as clean informational "menus." Instant visual hierarchy from 20+ feet away.

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## Booth Add-On — Branded Tablecloth (6ft)

- **Table size:** 6ft (72" x 30" x 29")
- **Color:** Solid brand green #2BB569 (matches the 10x10 backdrop)
- **Front panel:** Green Sky Roofing & Exteriors logo (white/inverted), centered, approximately 18-24 inches wide
- **Top & other sides:** Solid brand green, no branding
- **Material:** Polyester, dye sublimation print, CMYK

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## Print Specifications (All Items)

- **File Format:** Print-ready PDF
- **Color Mode:** CMYK
- **Resolution:** 300 DPI minimum
- **Bleed:** 0.25" on all sides
- **Fonts:** Outlined or embedded
- **Safe Zone:** Keep critical content 0.5" from edges

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## Assets to Request from Green Sky

1. Green Sky Roofing & Exteriors logo (vector .EPS or .AI — full name version)
2. Branded caricature illustration (high-res PNG, transparent background)
3. Flowcode QR code image
4. Client/partner logos for the 7 audience sections on the backdrop
5. Commercial & multi-family project photography (optional hero images)

Target Market(s)

Property manager

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Check the brief attached

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Files

Download all files - 2.2 MB