• €110

• 6 days left

• 26 designs

• 17 designers

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Logo Design Brief

We are looking for a strong, clear, and instantly understandable logo for a campaign focused on justice, health, and fair medicine pricing.

The logo should rely above all on a powerful visual symbol.
Use lorem ipsum for the campaign name. We want an identity that can stand on its own visually.

We like the idea of a scale of justice:
on one side: medicine, the pharmaceutical world, possibly money or profit
on the other side: elements representing health, hospitals, caregivers, patients, or citizens

The idea is to express a tension or imbalance between financial interests and the common good, with a visual result that is simple, strong, and meaningful.

The scale of justice is only one possible direction, not a requirement.
We are open to any other symbolic concept that can intelligently express the themes of justice, health, fair pricing, the public interest, or the tension between profit and the common good.

We want to leave room for creativity. Original, thoughtful, and visually strong proposals will be especially appreciated.
Creativity will be rewarded.

What the logo should convey
justice
health
fair pricing
protection of the common good
patients and caregivers
a serious, credible, and committed campaign
Desired visual universe

The overall campaign universe is inspired by the idea of a people’s trial or a citizens’ court.
The logo may therefore subtly suggest:

justice
care
public interest
collective action
accountability
Style we are looking for
simple
modern
impactful
readable
symbolic
serious
human
committed, but not aggressive

The logo will be used on:

posters
social media
website
leaflets
campaign videos

Logo Text

Lorem Ipsum