• €110

• 170 designs

• 92 designers

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Logo Design Brief

We need a logo for Carma Experiences, a NEW Sardinia-based agency brand focused on curated experiences, private charters and local services. The brand should feel human, grounded, refined and contemporary.
The name Carma comes from the combination of Carola and Marina, the two women behind the project. At the same time, it also subtly recalls the idea of “Karma”, which we like for its sense of connection, balance and the feeling that good things happen when they are built with care.
Carma is not a mass-tourism brand and not a generic booking platform. It should communicate care, trust, local knowledge and real presence on the ground. We want the logo to feel personal and distinctive, with a strong but warm identity.
The style should be perhaps elegant, modern and clean, with a subtle feminine energy. not overly decorative, not too corporate, and not too “luxury hotel”. It should feel rooted in Sardinia, but without using obvious tourism clichés. What we want the logo to express:
care and attention
authenticity
local knowledge
trust and reliability. Colour direction:
We would like a Mediterranean-inspired palette, the idea is using terracotta/bronze with some sea water green, something that reminds at the sea of the La Maddalena archipelago and Sardinian colors.
We are open to a typographic or semi-typographic logo. We are open to the possibility of an iconographic logo, but avoiding things like:
palm trees - anchors -boats as obvious icons - suns, seagulls, waves used in a generic way - anything too touristy, cliché or dated- overly ornate or calligraphic styles- logos that feel too cold, too corporate or too “luxury resort”.

Target Market(s)

We are targeting international travelers (mainly US and Europe), couples, families and small groups looking for authentic and well-curated experiences in Sardinia. We also want to speak to travel advisors, boutique hotels and partners who value reliability and local presence.

Industry/Entity Type

tourism, travel, holidays

Logo Text

Carma Experiences

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The focus should be on a warm and natural wordmark. We would simply like to avoid any lettering where the “C” resembles well-known styles (such as Coca-Cola or similar iconic scripts). The overall typography can have personality and presence, as long as it remains elegant, balanced and true to the brand.

Nice to have

• We are looking for a warm and refined logo, with a strong focus on the lettering. The typography should feel soft, natural and human, not too sharp or corporate. It would be a plus to include a small, subtle symbol, simple and minimal, that can represent connection, flow or journey — something that can also work as a standalone icon.

Should not have

• Any lettering style that resembles well-known brands (such as Coca-Cola or similar iconic scripts)