• S$150

• 153 designs

• 59 designers

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Logo Design Brief

**About Veil**
Veil is a software verification tool that helps engineers mathematically prove their systems are correct before deployment. Think of it as a spell-checker for critical infrastructure — it catches bugs that testing alone cannot find. Our customers are engineering teams building systems where failure is not an option: financial platforms, cloud infrastructure, distributed databases.

**What we need**
A wordmark logo built around the name "Veil." Optionally, the design may include a standalone icon/symbol that works independently as an avatar or favicon.

**Brand family context**
Veil is one product in a planned suite of verification tools. Sibling products include **Velvet** and **Loom**, all under a parent company brand (name TBD). The naming convention follows a fabric/textile theme. While this brief is for the Veil logo only, please design with extensibility in mind — we will likely need a cohesive visual system across the family. Choices around typeface, icon grammar, and color logic should be reusable rather than one-off.

**Design direction**
- Simple, clean, instantly recognizable — no heavy or ornate visuals
- Modern and sleek, suited to a developer tools company
- Conveys safety, solidity, and precision — we are in the business of trust and correctness
- The wordmark should do most of the work — strong, confident typographic treatment
- Monochrome should work well (the logo will appear in docs, terminals, GitHub, slide decks)
- If a standalone symbol is included, it should be abstract/geometric rather than figurative
- Feel free to experiment with the design elements and stray away from the reference image, as long as the overall logo looks modern; we are open to your best suggestions; logos without a checkmark are great and much preferred

**What we don't want**
- Literal veil, fabric, or curtain imagery (although a flowy vibe for parts of the logo might be OK)
- Shields — an overused trope in the security/verification space
- Anything heavy, ornate
- Wobbly or twisted fonts; we want to convey solidity and trust
- Try to avoid checkmarks; we've seen a few designs, and those that look closest to checkmarks are not the best ones

**Color direction**
We prefer a blue palette — deep navy to teal/cyan range. Blue communicates trust, reliability, and technical depth. A gradient from dark blue to teal-green is appealing (see attached reference), but the logo must also work in flat single-color and monochrome versions.

**Tone references**
Think Linear, Vercel, Stripe, HashiCorp — technically sophisticated companies with restrained, typographic identities. Not playful, not corporate — precise.

**Deliverables**
- Primary wordmark (with optional symbol)
- Standalone symbol variant (if applicable)
- Monochrome and color versions
- Light-on-dark variant (the logo will frequently appear in dark-mode IDEs and documentation sites)
- Formats: SVG, PNG (various sizes), favicon

A reference image is attached showing a direction we like in terms of color palette and the V-as-checkmark concept.

Another potential design option is to incorporate some kind of visualisation of the concept of a "state transition system", which can be seen as a graph (https://en.wikipedia.org/wiki/Graph_theory) with nodes (usually represented as circles) and edges (arrows, usually directed). I've attached a version like this, but I think it's too heavy to work as a logo. This motif might not work, so if you feel it's too heavy, don't try it.

I have also attached the logos of similar tools: Lean, Viper, Rocq, and CVC5.

Target Market(s)

Software developers

Industry/Entity Type

Technology, Software

Logo Text

Veil

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simple, clean, instantly recognizable. Modern and sleek. Conveys safety, solidity, precisionh.

Nice to have

• A distinctive visual mark that is not a squish type of checkmark.

Should not have

• Literal veil, fabric, or curtain imagery. Shields. Anything heavy or ornate. Wobbly or twisted fonts.

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Files

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