• A$150

• 5 days left

• 121 designs

• 64 designers

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Logo Design Brief

Logo Redesign Brief: Motiv Health
Project Overview
We are rebranding from Motiv Chiropractic to Motiv Health following a location move and service expansion (now including remedial massage and potentially other allied health like exercise rehab). The new name broadens our scope while preserving the core "Motiv" identity—motivation through better movement and health.

The primary goal is a subtle evolution of our existing logo (not a full redesign) to maintain instant recognition for existing clients and protect brand equity. It must feel like a seamless, natural progression.

Business Details
* New Name: Motiv Health (emphasize "Motiv" as the dominant/main word; "Health" should be secondary/smaller/less prominent)
* Tagline (to appear under or beside the logo): Chiropractic • Massage • Rehab
* Location: Galston, Sydney, NSW, Australia
* Target Audience: Active adults, families, and individuals seeking evidence-based pain relief, recovery, and improved movement (patient-centered care)
* Services: Chiropractic adjustments, remedial/soft tissue massage, dry needling, exercise rehabilitation, and related allied health

Key Branding Requirements
* High Priority: "Motiv" must be the focal point of the logo—larger, bolder, or more prominent than "Health."
* Core Graphic Device: All designs must be focused/based on the curvature of the M in our current logo. The distinctive curvature (and the M form itself) should be repurposed and used as a key graphic device — e.g., extended into abstract lines, subtle patterns, secondary marks, icons, or background elements for brand versatility. This curvature should remain recognizable as an evolution from the original M.
* Base the design closely on the current Motiv Chiropractic logo (viewable on https://www.motivchiro.au/ homepage/header, Instagram @motivchiro profile/bio/posts, Facebook page, and physical signage). Retain the overall style, layout, font family, proportions, and any existing symbolic/graphic elements as much as possible, especially the M's curvature whilst creating a new logo. The current logo and font is based off of a Canva font and to many other business have a similar font and logo, so a slight rework is needed
* Color Scheme — Use these exact colors from our current branding (no major changes):
* Main Colour: #676F54 (olive/earthy green — primary for text/logo)
* Secondary Colours: #D3C7BB (beige/light neutral), #F6E0A9 (soft gold/yellow accent), #0D1F2D (deep navy/black for depth/text)
* Accents/backgrounds: Grey/black/white as needed for contrast. Subtle complementary shades only if they enhance without shifting the palette.
* Fonts/Style: Modern, clean sans-serif (professional yet approachable and contemporary — matching the trustworthy, non-corporate feel of the current logo). Avoid playful scripts, overly bold corporate styles, or anything dated.
* Icon/Graphic Element: Do not include stereotypical health/chiropractic imagery (no spines, hands adjusting, bones, crosses, caduceus, etc.). Focus any graphic development solely on evolving the curvature of the M into fresh, trendy, abstract forms that evoke movement/recovery/motivation without being literal or traditional. The logo should feel modern, fresh, and trendy — not clinical.
* Overall Aesthetic: Clean, modern, professional, health-focused — conveying movement, recovery, motivation, reliability, and approachability. High recognition for existing patients. Must be versatile for digital (website/social), print (signage/business cards), and apparel.

Deliverables Desired
* Primary logo: Full-color horizontal version (preferred for headers/signage)
* Monochrome/black & white version
* Stacked/compact version (for square formats like Instagram profile pics)
* Versions with and without tagline ("Chiropractic • Massage • Rehab")
* File formats: Vector (AI, EPS, SVG), high-res PNG/JPG, transparent PNGs
* Bonus: Optional secondary graphic assets using the M curvature (e.g., pattern, favicon variant, social media overlays)

Inspiration/References (please review these for exact current logo, especially the M design)
* Website: https://www.motivchiro.au/ (homepage/header)
* Instagram: @motivchiro (profile picture, bio, posts)
* Facebook: Motiv Chiropractic (Dural NSW page)
* Tagline style: Simple bullet/pipe format, similar to our current listings ("Chiro | Dry Needling | Massage | Rehab")
* Mood/Vibe: Trusted local chiropractic brand evolving into a welcoming, modern allied health clinic — familiar, reliable, fresh.

Important Notes
* Maximum continuity with the old logo (particularly the M's curvature as the core graphic device) is the top priority for smooth client transition and brand recognition.
* Avoid overly abstract, ultra-minimalist, or unrelated designs.
* Please submit 2–3 initial concepts closely based on the current design and M curvature, followed by refinements based on feedback.

Industry/Entity Type

Chiropracter, Massage and Phsyio

Logo Text

Motiv Health, Chiropractic • Massage • Rehab

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Info in the brief

Should not have

• Any spines or body part graphics

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Files