• €80

• 16 designs

• 5 designers

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Logo Design Brief

Background & Origin
Happy Pets Market is a street market specialising exclusively in the sale of pet products and services.
Activity
At these markets, in addition to the stalls selling products and services, there are also talks on a variety of topics,
breed showcases, training demonstrations, competitions and a range of games.

Location & Frequency
• All over Portugal (major cities)
• Saturday or Sunday (from 10AM to 6PM)
• All year round
• Open-air or indoor, urban and touristic environment

Logo Objective
Create a logo for Happy Pets Market that:
• Is immediately associated with pets and their needs
• Conveys diversity, quality and fun (both for pets and owners)
• Works effectively across:
◦ Posters
◦ Social media
◦ Signage
◦ Market stalls
◦ Merchandising

Brand Personality
• Happy
• Fun
• International
• Approachable
• Modern and innovative
• Social and welcoming
• Strongly connected to new trends

Visual References
• (Attached images)

Desired Style
Daring
Modern & Urban
Warm
Please avoid:
• Corporate or institutional aesthetics
• Cold or overly technological visuals
• Excessive complexity that reduces readability from a distance

Colours
• Creative freedom
• Colours associated with Fun, Pleasure and Feast
• The logo must also work well in black and white

Target Audience
• Pet owners
• Families
• Industry professionals

Expected Deliverables
• Primary logo
• Horizontal and vertical versions
• Monochrome version
• Final files for print and digital use (AI, SVG, PNG, JPG)

Target Market(s)

Pet owners, pet lovers, new brands of pet products

Industry/Entity Type

street markets

Logo Text

Happy Pets Market

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Fun, happy, informative, formative

Should not have

• dark colours, sad pets

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Files

Download all files - 0.4 MB