• €90

• 38 designs

• 15 designers

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Packaging Design Brief

PROJECT DESCRIPTION

The objective of this project is to adapt an existing bottle label design to a larger full wrap label format.

The current label measures 65 mm (width) × 110 mm (height) and only covers the front of the bottle.

The new label format measures 273 mm × 201.33 mm and will wrap around the entire bottle.

The goal is to convert the current label design to this new format while maintaining the same branding, colors and overall visual identity.

DESIGN DIRECTION

The new label should preserve the same visual identity as the current design, including:

color palette

graphic style

overall branding appearance

The objective is adaptation to a new format, not a complete redesign.

LAYOUT STRUCTURE

The new label should follow a structured layout similar to the reference example, keeping a clear and balanced distribution of elements.

The overall proportions and spacing should remain consistent with the reference structure, ensuring a clean and professional packaging layout.

TRANSPARENT AREA

The design must include a transparent section across the label.

This transparent area should be wide and clearly visible, forming an important visual feature of the packaging.

BRAND LOGO PLACEMENT

The brand logo must be positioned above the product name and remain clearly visible as a key branding element of the label.

DESIGN APPROACH

This bottle will be sold in large retail distribution, therefore the design should remain:

clean

clear

professional

visually balanced

The design should avoid excessive decorative elements and remain suitable for retail shelves.

BOTTLE SIZES REQUIRED

Two versions of the label must be created:

1 Liter bottle

500 ml bottle

Both versions should remain identical in layout and design, with only the volume indication changed.

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Files

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