• US$150

• 88 designs

• 47 designers

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Logo Design Brief

more boring ones just in case. go4:16 PMOCTANERX.COM - DESIGN BRIEF
Brand Name: OctaneRx
Industry: Men's telehealth and wellness (weight loss, testosterone, hormones, performance optimization)
Brand Personality: Masculine. Powerful. Premium. Clean. Bold. No bullshit.
Target Audience: Men 30-55 who take their health seriously and want results

TAGLINE OPTIONS:

Weak Is a Choice.
Built to Dominate.
Your Body. Your Rules.
Reclaim the Machine.
Never Settle for Less.
Perform at Your Peak.
Engineered for Men.


COLORS:
Primary: Black (#000000 or deep charcoal #1A1A1A)
Accent options (pick ONE to pair with black):

Electric blue (#00D4FF)
Neon green (#39FF14)
Candy apple red (#FF0800)

I want to see options with each accent color.

LOGO REQUIREMENTS:

MINIMALIST. Clean lines. No clutter.
BOLD. This is a men's brand. It should feel strong.
TIMELESS. This logo should look good in 10 years, not trendy.
Modern sans-serif font ONLY. No scripts. No serifs. No weird or decorative fonts.
The "Rx" can be styled differently or smaller, but must be legible.
Icon/mark should work standalone (for app icon, favicon, social profiles)
Could incorporate: abstract "O" mark, lightning bolt, sharp geometric shapes
Think: Nike, Tesla, Whoop, Hims but edgier


DO NOT WANT:

NO fuel imagery (no gas pumps, no flames, no speedometers)
NO generic medical symbols (no pills, no crosses, no stethoscopes)
NO clip art
NO cartoons
NO gradients
NO busy or cluttered design
NO feminine colors or energy
NO trendy fonts that will look dated in 2 years


DELIVERABLES:

Primary logo (horizontal)
Icon/mark only (standalone)
Version on black background
Version on white background
Vector files (AI, EPS, SVG)
PNG with transparent background


IF I COULD DESCRIBE THIS LOGO IN ONE SENTENCE:
"A logo that looks like it belongs on the side of a blacked-out sports car or a premium men's fitness brand."

Target Market(s)

men's health

Industry/Entity Type

telehealth

Logo Text

Octane Rx

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• LOGO REQUIREMENTS: MINIMALIST. Clean lines. No clutter. BOLD. This is a men's brand. It should feel strong. TIMELESS. This logo should look good in 10 years, not trendy. Modern sans-serif font ONLY. No scripts. No serifs. No weird or decorative fonts. The "Rx" can be styled differently or smaller, but must be legible. Icon/mark should work standalone (for app icon, favicon, social profiles) Could incorporate: abstract "O" mark, lightning bolt, sharp geometric shapes Think: Nike, Tesla, Whoop, Hims but edgier

Nice to have

• something other than thunder bolt - lets get creative

Should not have

• DO NOT WANT: NO fuel imagery (no gas pumps, no flames, no speedometers) NO generic medical symbols (no pills, no crosses, no stethoscopes) NO clip art NO cartoons NO gradients NO busy or cluttered design NO feminine colors or energy NO trendy fonts that will look dated in 2 years