• €90

• 6 days left

• 6 designs

• 4 designers

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Label Design Brief

Sleepstack is a startup that focuses on one product: a powder supplement that intends to improve sleep quality (as opposed to melatonin products that focus on falling asleep). The target demographic is basically anyone with poor sleep but mostly adults (aged 30 - 45) who experience that bad sleep affects daily work performance.

The formula is a combination of glycine (3 g), magnesium bisglycinate (200 mg elemental), ashwagandha extract KSM-66 (300 mg), lemon balm extract (200 mg) and L-theanine (200 mg), and supporting ingredients inulin and natural cherry flavoring. Net weight will be approximately 180 - 190 grams with 30 servings.

For this product I seek a design for the pouch it comes in and the logo that accompanies it. For pouch reference, it is the 250 ml "Robust Robin" stand-up pouch from Packiro.

Regarding pouch design, I'm thinking of the color blue with perhaps nuances of red or purple. Style should be relatively minimalist and convey trust. I would like to see some sort of ingredient stack on the front of the pouch to increase transparency and trust. The back of the pouch should leave room for the barcode, company details, regulatory claims (warnings), ingredient listing (again), allergy information, usage recommendation. These should be treated as text boxes that I can edit later.

The logo should of course mimic this style. One concrete idea that came to mind is to make some sort of stack icon (e.g. bars stacking) somewhere, perhaps in a letter S. This should represent the building of better quality sleep/ improving your sleep performance. Another angle could be the ingredient stack that helps achieve this. The stack icon could become the favicon/ textless logo.

The website is still in the making but will incorporate design elements of websites from Whoop, Apple health, Levels health, Eight sleep.

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.