Viva Lux Retreats Property Management Company
Logo Design Brief
Logo for Viva Lux Retreats, a property management company for upscale vacation rental homes.
MISSION: To curate extraordinary homes that deliver effortless, elevated stays. Each space is thoughtfully prepared so our guests experience what matters most — beauty, ease, and the freedom to be fully present.
PURPOSE: To illuminate how it feels to truly live well. We believe environment shapes experience. When light, design, and atmosphere come into harmony, something shifts — moments deepen, inspiration returns, and life feels more vivid.
Viva Lux is our promise: that every stay feels warm, refined, and unmistakably alive.
The phrase "Viva Lux" combines two Latin-derived words:
- "Viva": Derived from Latin, Italian, and Spanish, meaning "long live" or "living." It connotes vitality, celebration, and life.
- "Lux": A Latin word meaning "light." It symbolizes illumination, inspiration, clarity, and positivity.
Together, "Viva Lux" can be interpreted as:
- "Living Light"
- "Long Live the Light"
- A celebration of special, bright, and cherished moments in life.
It’s a meaningful phrase often associated with joy, positivity, and the beauty of life, making it a powerful name for a company focused on creating memorable experiences.
We are looking for a classy, elegant logo that demonstrates our company's mission and purpose. We are open to logos using just text, or logos with graphics. We are also open to color schemes that resonate with our mission, purpose and meaning.
Target Market(s)
Vacationers looking for an upscale, experiential rental home
Industry/Entity Type
vacation home rental
Logo Text
Viva Lux Retreats
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I really appreciate it when designers provide a written explanation for their design choices, including wordmark, logo, and color schemes. It helps me better determine how it aligns with the company's mission and purpose.