• US$150

• 157 designs

• 76 designers

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Logo Design Brief

# Logo Design Contest: Kredz

## About the App

**Kredz** is a family economy app — a household bank account where parents award, deduct, and track credits ("kredz") for their kids. Parents set the rules: earn kredz for doing chores, lose them for bad behavior, spend them on screen time, gaming, or money. Kids track their balance in real time on their iPhone or Apple Watch. Think of it as allowance, discipline, and rewards — all in one.

**Website:** kredz.app
**Platforms:** iOS (iPhone + iPad), Apple Watch, Web

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## Design Direction

**Modern and minimal.** The logo should feel clean, minimal, and contemporary — something a parent would enjoy, but approachable enough that a 10-year-old would be excited to open it.

- Not a bank app, not a toy. Somewhere between Stripe and Duolingo.
- The "K" in Kredz is a natural focal point but is not required — open to all directions.
- Avoid clichés: piggy banks, dollar signs, coins, family stick figures.
- Color palette is fully open — make the case for your choices.

**The name is the brand.** "Kredz" is the currency inside the app. A logo that hints at earning, spending, growth, or family without being literal is ideal.

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## What We Need

### 1. Primary Logo
Full logo lockup — icon/symbol + wordmark. Should work at large sizes (app store, website hero) and small sizes (app icon, favicon).

### 2. Icon / Symbol
A standalone mark that works without the wordmark. This is what appears on a phone home screen and an Apple Watch.

### 3. Wordmark
The word "Kredz" styled on its own, for use in navigation bars, email headers, and marketing.

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## Required Deliverables

### iOS Assets

| Asset | Size | Format |
| --- | --- | --- |
| App Icon | 1024 × 1024 px | PNG, no alpha/transparency |
| Apple Watch App Icon | 1024 × 1024 px | PNG, no alpha/transparency |
| App Icon (all required sizes) | 20, 29, 40, 58, 60, 76, 80, 87, 120, 152, 167, 180, 1024 pt (@1x, @2x, @3x) | PNG |

> Apple requires the app icon to be a solid background — no transparency, no rounded corners (iOS clips them automatically).

### Web / Marketing Assets

| Asset | Size | Format |
| --- | --- | --- |
| Favicon (square) | 16 × 16, 32 × 32, 48 × 48 | PNG + ICO |
| SVG Logo (full color) | Vector | SVG |
| SVG Logo (monochrome — dark) | Vector | SVG |
| SVG Logo (reversed — white/light for dark backgrounds) | Vector | SVG |
| Social / OG image | 1200 × 630 px | PNG |
| Logo for light backgrounds | Vector | SVG + PNG @2x |
| Logo for dark backgrounds | Vector | SVG + PNG @2x |

### Source Files

- All source files in **Figma**, **Sketch**, or **Adobe Illustrator** format
- All fonts embedded or outlined
- All colors documented (hex + RGB values)

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## Brand Voice

- **Simple.** No jargon. Parents and kids both use this.
- **Fair.** The app is built on rules the whole family agrees on.
- **Rewarding.** Earning kredz should feel good.

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## What We Are NOT Looking For

- Anything that looks like a banking or fintech app (no charts, no up-arrows, no generic financial iconography)
- Cute/cartoon characters
- Rainbow or gradient-heavy designs (unless exceptionally well executed)
- Logos that only work at large sizes

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## Formats Summary

Submit as a ZIP containing:

```
kredz-logo/
ios/
AppIcon-1024.png
AppIcon-all-sizes/ (all pt sizes @ 1x, 2x, 3x)
WatchIcon-1024.png
web/
favicon.ico
favicon-16.png
favicon-32.png
favicon-48.png
og-image.png (1200x630)
logo-light-bg.svg
logo-light-bg@2x.png
logo-dark-bg.svg
logo-dark-bg@2x.png
logo-mono-dark.svg
logo-mono-light.svg
wordmark.svg
source/
kredz-logo.fig (or .ai or .sketch)
brand-guide.pdf (colors, fonts, usage rules)
```

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Good luck — we're excited to see what you create for Kredz.

Target Market(s)

Parents of school-age children (ages 6–16) who want a structured, app-based way to manage chores, allowance, and screen time rules at home. Skews toward tech-comfortable families, iPhone households.

Industry/Entity Type

Technology / Mobile Apps (sub-category: Family & Parenting or Productivity)

Logo Text

There doesn't have to be any text. It could have a K (for Kredz) or say Kredz but not required.

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Works as a solid-background square (required for iOS App Store icon — no transparency) Legible and recognizable at 29×29 px (smallest iOS icon size) Feels modern and minimal — not childish, not corporate Scalable vector source file (Figma, Illustrator, or Sketch)

Nice to have

• A subtle nod to earning, growth, or reward without being literal (e.g. no piggy banks) Works well in both light and dark contexts A custom or modified letterform rather than an off-the-shelf font Color palette that works on a white website and a dark iPhone home screen

Should not have

• Piggy banks, coins, dollar signs, wallets, or any generic money imagery Cartoon characters or illustrated faces Heavy gradients or drop shadows Looks like a bank, fintech, or budgeting app Thin lines that disappear at small sizes