• US$150

• 122 designs

• 66 designers

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Logo Design Brief

We are launching a new premium medical aesthetics clinic in the United States named “The Aura Institute – by Amee's”.
Our group already operates a dental clinic called “The Smile Institute”, the website is https://thesmileinstitute.com/ and we are building a unified medical institute brand series.
In the future, multiple locations may operate both dental and aesthetics clinics under one roof, so visual consistency is extremely important.

We are looking for a high-end, modern, and professional logo that:

Reflects trust, medical credibility, and clinical professionalism
Communicates luxury, refinement, and premium aesthetics
Fits into a long-term multi-clinic brand system
Can be visually aligned with “The Smile Institute” brand

Brand Strategy:
“The Aura Institute by Amee's” and “The Smile Institute” should look like part of the same family
Same design language, typography style, and overall tone

Flexible enough for future institutes (e.g. The Skin Institute, The Wellness Institute, etc.)

Design Preferences:
Style: Modern / Minimal / Luxury / Clean / Medical / International
Avoid: Cheap, cartoon, overly feminine, overly decorative, cluttered styles
Should look strong and premium on:
Clinic signage
Website & social media
Business cards
Staff uniforms
Interior branding
Packaging & brochures

Color Preferences:
Preferred: blue, green,
Open to professional designer suggestions

Typography:
Clean, elegant, timeless fonts
Should work across multiple clinics in the same brand family

Usage:
The logo will be used for:
Medical clinics
Cross-brand marketing
Digital platforms
Legal & corporate materials
Physical storefronts

We expect a premium, international, and scalable brand identity that can grow into a multi-location medical group. Please design this logo as part of a medical institute series, compatible with “The Smile Institute”.

Logo Text

The Aura Institute by Amee's