Purpose, Mission, and Values Poster Update
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This customer received 45 graphic designs from 13 designers. They chose this graphic design from debdesign as the winning design.
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Applied Technical Services, a Testing, Inspection, and Certification company in the Atlanta area, needs an updated PMV poster. Looking to update graphics and presentation, moving away from current design. Want to carry over company logo, colors (you can include additional blues in the design beyond what is mentioned in the brand guidelines as the previous design did), and messaging (see attachments).
We would also like a companion poster, using the same design language, that shows our goals for leads and won opportunities. Want to carry over logo, colors, and messaging from original, except for this one we want the leads goal to be 115 instead of 85.
Both posters need to be 6000w x 7200h at 300ppi, CMYK. We want to move away from the cartoony, corporate clipart sort of look that the current design has, as new leadership doesn't like the aesthetic.
Target Market(s)
Internal - group of engineers, chemists, scientists, and other technical personnel
Industry/Entity Type
TIC (Testing, Inspection, Certification)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- For both: CMYK colors for printing, 6000w x 7200h at 300ppi for poster sizing leads, company logo; for PMV poster: phrasing of purpose, mission, and values statements preserved; for ring the bell poster: leads goal updated to 115, opportunities goal unchanged at 25
Should not have
- Corporate clipart, cartoon characters