• US$150

• 190 designs

• 87 designers

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Logo Design Brief

We are seeking a refined, typography-led logo for SOL 9, an upper-end, premium-casual wine and pizza bar. The brand sits at the intersection of fire, craft, and urban hospitality, confident, warm, and grown-up, without feeling flashy or themed.

The logo must feel timeless and architectural, designed to live in physical space as much as digital. It should work flawlessly in black-and-white first, with colour applied selectively as a premium layer.

This is not a budget or casual-fast-food brand. It is a bar-forward, elevated hospitality concept designed for longevity and future scale.

Logo text
- SOL 9

Background and meaning
-“SOL” draws from ideas of sun, heat, fire, warmth, and energy.
The number 9 represents completeness, balance, and good fortune, adding confidence and memorability.
Together, the name should feel powerful, grounded, and warm, balanced by the refinement of wine and bar culture.

Preferred style and approach
-We are leaning toward a typography-led wordmark, with the option of a very subtle, architectural symbol if it adds value.

Conceptually, we are open to a minimal semi-circular or arched form that could abstractly reference:

-The sun or sunset
-The mouth of a pizza oven
-Architectural warmth and structure

If used, this element must be:
-Minimal and restrained
-Abstract rather than literal
-Secondary to the wordmark
-Able to stand alone in select applications (stamp, glassware, signage)
Please avoid anything illustrative, playful, or overly literal (no flames, pizzas, or icons).

Colour direction and discipline (very important)
We prefer warm, natural, earthy tones aligned with wine, fire, and materials.
Directionally:
-Warm off-white / bone / stone
-Deep navy or charcoal (preferred over pure black)
-Muted olive or deep green (used sparingly)
-Subtle bronze or copper accents

Critical rule:
Bronze is a highlight, not the base.

If bronze becomes dominant, it risks feeling hotel-ish, themed, overly masculine, or dated. Used selectively, it becomes timeless.

The logo should be designed primarily in black or off-white, with bronze reserved for premium applications only (foil, embossing, etching, signage).

Brand personality
-Upper-end urban hospitality
-High energy but refined
-Premium without being formal
-Confident, warm, and timeless
-Designed to age well, not chase trends

Reference direction
Rather than specific brands, we are drawn to logos that feel:
-Confident and timeless
-Architectural and well-proportioned
-Strong in monochrome
-Suitable for signage, menus, and glassware

Applications the logo must scale across
-Exterior and interior signage
-Menus and menu covers
-Glassware
-Packaging
-Social media
-Future locations

option with a tagline
"Wine and Sourdough Pizza Bar"

Target Market(s)

Hospitality industry

Industry/Entity Type

Hospitality

Logo Text

SOL 9

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• SOL9

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