• A$189

• 127 designs

• 45 designers

---

Logo Design Brief

Designing Logo for Childcare Growth Company. Formally Childcare Marketing by Wave Digital.

bout your business:
We are a specialised marketing agency serving the early childhood education sector. Our focus is on delivering expert digital marketing, brand development and lead generation services tailored for childcare centres, kindergartens and early learning providers.

Purpose of logo:
We are rebranding and need a new logo that reflects our elevated brand position, trust, creativity and connection to the early childhood education market, while also aligning visually with our existing sister-brand.

Reference brand for style & feel:
The logo should have a similar look and feel to Country Kids Early Learning & Kindergarten — friendly, professional, memorable, and child-centric. Designers should review the website and visual style at: https://www.countrykidselc.com.au/
for inspiration.

Visual style direction (desired look):

Warm, inclusive and playful yet professional

Soft, friendly colour palette (inspired by Country Kids ELK)

Clean, modern typography

Simple icon or mark that can work on web, social media, print and signage

Logo options that work in full colour and as a one-colour simplified version

Examples / inspirations:
You can reference elements such as:

The soft shapes or motifs used on Country Kids branding (e.g., organic forms, nature, playful icons)

A balance between child-friendly and professional aesthetics

Deliverables required:

Primary logo (full colour)

Secondary logo variations (horizontal, stacked)

Icon/symbol alone

Black & white version

Files: AI, EPS, SVG, PNG (transparent), JPG

(Optional) Simple brand colour palette and font suggestions

Notes:
We want creative concepts that feel grounded in early learning friendliness but also strong corporate branding for a B2B marketing agency.

Logo Text

Childcare Growth Company