Subscriptions app logo for B2B software
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This customer received 209 logo designs from 95 designers. They chose this logo design from Megan Logan as the winning design.
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Logo Design Brief
There are two parts to the logo we need to think about: the icon, and the full logo.
Icon:
- Will be represented as a square icon. See attachment for examples of competitors, logo needs to stand out on this page
- Thinking an arrow with a unique tail to show that we specialize in subscriptions
- Instead of a clean circle, show more of a curved line to represent that it’s not as simple as recurring billing, or one that looks a bit like an “R”
- I like the idea of a black or dark coloured background with white or bright colours
- Try splitting up the arrow into 4 or 5 sections, each represented by a colour or pattern (each section will represent a part of the subscription flow that our app manages)
- See attachment with some scribbles to help explain what I mean
Full Logo:
- Use the icon from above, but without the square surrounding it
- "Rekur Subscriptions" should be a sans-serif font, clean, professional, maybe slightly italic. Font needs to have several styles available.
- Needs to look good on dark and white backgrounds
- Needs to look good as a single black or white colour, as well as in full colour
*** Don't feel like you need to reference my scribbles, it's just to give an idea of what I'm thinking.
Target Market(s)
B2B merchants around the world
Industry/Entity Type
Saas ecommerce
Logo Text
Rekur Subscriptions
Font styles to use
Other font styles liked:
- I like something like this: https://fonts.google.com/share?selection.family=Livvic:ital,wght@0,100;0,200;0,300;0,400;0,500;0,600;0,700;0,900;1,100;1,200;1,300;1,400;1,500;1,600;1,700;1,900
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.