• US$110

• 6 days left

• 7 designs

• 3 designers

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Car Wrap Design Brief

Project Overview

We are commissioning a full wrap design for a new heavy-duty tow truck for Wimberley Towing Heavy Duty. This truck will serve as a flagship unit and must visually align with our existing fleet branding while clearly signaling heavy-duty / commercial recovery capability.

Reference images of our current fleet wraps and the new heavy truck are attached.

Brand Identity & Continuity

The design must remain consistent with our established Wimberley Towing brand:

Primary colors: Red, black, and white

Brand tone: Bold, professional, clean, and highly visible

Style: Modern, aggressive, and industrial — not busy or cluttered

Logo usage:

Use existing Wimberley Towing logo (do not redesign the logo)

“Wimberley Towing Heavy Duty” must be clearly readable from a distance

This truck should feel like a natural extension of our current fleet, not a departure from it.

Design Objectives

Clearly communicate HEAVY DUTY towing & recovery

High legibility at highway speeds and from long distances

Visually balanced across the longer wheelbase and body panels

Professional enough for law enforcement, DOT, and municipal environments

Bold enough to stand out on the road and at scenes

Truck-Specific Considerations

Heavy-duty wrecker with extended body and multiple tool compartments

Design must account for:

Long side panels

Tool box doors and seams

Cab + wrecker body continuity

Avoid placing critical text across seams, handles, or access doors

Required Elements

Company name: Wimberley Towing Heavy Duty

Phone number (consistent with existing fleet)

Logo prominently placed on:

Cab doors

Side body panels

Rear (if applicable)

Optional but encouraged:

Subtle heavy-duty visual cues (e.g., bold striping, angular accents, recovery silhouette motifs)

Minimal service descriptors if they do not clutter the design

What We Do NOT Want

No busy patterns or excessive gradients

No trendy graphics that will date quickly

No deviation from established color palette

No redesign of the logo itself


If parked next to our current fleet, this truck should:

Be instantly recognizable as Wimberley Towing

Clearly communicate “this is the heavy-duty unit”

Look clean, powerful, and purpose-built

Industry/Entity Type

Heavy Duty Towing

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• This project must maintain our current brand colors

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Files

Download all files - 2.7 MB