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Natural skincare brand needs retail packaging design for launch in Walmart
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This customer received 45 packaging designs from 24 designers. They chose this packaging design from JR-Design as the winning design.
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US$190
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45 designs
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24 designers
Packaging Design Brief
We are looking for a professional packaging designer to create a new jar label design for our Relief Magnesium Cream, which is being prepared for retail placement in Walmart.
This project is the first phase of a larger packaging rollout that will later include the outer box and additional SKUs.
Rooted In is a family-owned, Florida-based wellness brand specializing in premium topical magnesium products.
Our products are designed to help relieve muscle discomfort, aches, cramping, and everyday pain without pills or harsh ingredients.
We currently sell online through our website, Amazon, and TikTok Shop, and are now expanding into national retail (Walmart).
Our brand aesthetic blends:
Clean clinical credibility
Natural wellness
Modern retail appeal
Trust, simplicity, and effectiveness
This design project is for:
✅ One jar label design. Label size: 1.5"x7.0"
(Product will be sold in Walmart stores and online)
We currently have an AI-generated mockup that serves as a starting concept only.
The goal is to significantly improve it and create a polished, retail-ready design suitable for mass-market shelves.
Designers are encouraged to elevate layout, typography, hierarchy, and overall visual impact. Not just something pretty — something that sells.
Product Name:
Rooted In Intensive Magnesium Relief
Product Purpose:
Supports muscle relief, joint comfort, soreness, cramping, and recovery.
The label should:
Look credible and compliant for Walmart retail
Instantly communicate pain relief + magnesium
Feel modern, clean, and premium, not medicinal or cluttered
Stand out on shelf while remaining easy to read
Balance natural wellness with real effectiveness
Avoid anything that looks handmade, overly earthy, or DIY
Think:
“Trusted wellness brand you’d confidently grab off a Walmart shelf.”
Color Direction
We are open to creative direction, but Relief traditionally leans toward:
Blues
Teals
Cool greens
Neutral whites or light backgrounds
Font: Montesserat
The design should include space for:
Product name
Brand logo (will be provided)
Key benefit callouts (example: muscle relief, soreness, cramping)
Net weight / volume
Ingredient panel and directions (text will be provided)
Barcode area
Important Notes
This design must meet mass retail expectations (Walmart-level quality).
Clean layout, legibility, and hierarchy are critical.
Winning designer may be invited to continue with outer box packaging and additional SKUs.
We want a designer who understands:
Retail packaging
Shelf impact
Consumer psychology
Clean typography
Modern wellness branding
Target Market(s)
Women, age 35+ who are looking nor natural and holistic options
Industry/Entity Type
SKincare/OTC Pain
Font styles to use
Other font styles liked:
- Montesserat
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be understood by the customer within 3 seconds from 4 feet away. Must stand out on retail shelves from competitors. Text for the label: Logo INTENSIVE MAGNESIUM RELIEF clinical grade magnesium potent botanicals WORKS DIFFERENTLY Magnesium + Botanicals NON-GREASY • NO MEDICINE SMELL • WON’T TINGLE OR BURN Deep-Penetrating Mineral Formula For lasting comfort & mobility 250 mg Magnesium Chloride per teaspoon Relief that actually lasts — so you can move with ease. How to Use: Massage into legs, arms, back, or anywhere your body feels stiff, sore, or tired. Use as needed. For external use only. Avoid using on freshly shaved skin. Keep out of reach of children. If irritation occurs, discontinue use. Do not use if pregnant or breastfeeding without first consulting your doctor. These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease. Manufactured for: Rooted In LLC Sanford, FL 32773 (407) 630-9972 berootedin.com Made in the USA 🇺🇸 • Vegan • Cruelty-Free • No Artificial Fragrance • No Parabens • No Phthalates • No Petroleum Net Wt. 4 oz (113g)
Nice to have
- 4 oz Clear glass jar with white lid. Brand colors include: #5ca6dc #d2e5f4 #b09bca #e7d3ff #b0dd25 #f0ffc3 #603913 #a27952 #848484 #191919
