Demand Pros Unique Marketing Website Design
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Wordpress Design Brief
I am starting a new company that is a thought leader in the marketing consulting space. The company is called Demand Pros. We intend to build a Wordpress site on the Astra Theme with the Spectra builder. Our goal is to become the leading voice that empowers high-ticket service business leaders to become Demand Pros by equipping them with the cutting-edge frameworks and decision grade intelligence taught in leading business schools. What we are looking for is a website design that is clean and professional, making some use of white space well also being eye catching and distinctive in the consulting space. We will probably want to have a video on the homepage not in the hero section, but just below to explain the company and what we do. Our tagline is "Be found. Be chosen." I have attached a brand guide with some messaging, our typography choices, and our color system. The full site will have a primary nav that is four pages - About us, Services, Insights (essentially a blog), and Contact Us. The goal of this project is to develop an art direction that I can give to a designer to build loads of new pages.
Target Market(s)
Business owners (mostly male) from 30-60 years old, looking to fix their sales and marketing funnel.
Industry/Entity Type
Marketing consulting
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A clean, professional design that builds trust with owners of high-ticket service businesses. We need a space for explainer video, and sections that tell prospects what we do. Would also like to have a blog carousel.
Nice to have
- Social feeds, if possible. See attached documents for colors and fonts.
Should not have
- Our feel is professional enough to be trustworthy, but unique enough to be memorable. Cartoon ideas do not meet the professional test, and we do not want the website to appear feminine.