• US$150

• 377 designs

• 166 designers

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Logo Design Brief

NFX – No More FuckUps

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## 1️⃣ Project & Goal

We are developing a **logo for the NFX community**.

**NFX stands for:**
👉 **No More FuckUps**
(in the sense of: *no more mistakes because people really understand each other*).

The community brings together:

* Entrepreneurs & executives
* Employees & skilled workers

They all have **a common goal**:
**To avoid mistakes by finally explaining work clearly and implementing it correctly.**

The logo should **create identity**, **generate pride**, and immediately convey:

> *Here are people who take work seriously – and do it right.*

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## 2️⃣ Core idea & meaning

### The vision behind NFX

* Mistakes **do not** happen because people are incompetent.
* Mistakes happen because **explanations are unclear**.
* NFX stands for **clarity, precision, understanding, and error-free implementation**.

👉 **NFX is not a feel-good club.**
👉 **NFX is a movement for quality.**

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## 3️⃣ Central symbolism (VERY IMPORTANT)

### ❌ The **X** is the key

The **X** stands for:

* **Eliminating** errors
* **Eliminating** chaos
* **Ending** misunderstandings
* “No more of this”

The X may/should:

* Be visually **dominant**
* Stand out clearly from **N** and **F**
* act as a **strike symbol / cancel symbol**
* be designed in a different color, geometrically, or dynamically, if necessary

👉 The X is the **error killer**.

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## 4️⃣ Brand character & feeling

The logo should trigger the following feelings:

* ✅ **Self-confidence**
* ✅ **Clarity**
* ✅ **Professionalism**
* ✅ **Strength**
* ✅ **Relief** (“Finally, it works.”)

**Not desired:**

* Playful
* Childish
* Esoteric
* Soft-washed
* “Startup gimmick”

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## 5️⃣ Tone & style

Preferred styles (combinations allowed):

* modern
* minimalist
* powerful
* precise
* technical / systemic
* high-quality / business-ready

Preferred:

* clean lines
* strong contrasts
* minimalist shapes

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## 6️⃣ Typography

* Clear, easily legible font
* Bold / semi-bold preferred
* Capital letters preferred: **NFX**
* No script / no handwriting
* Modern, timeless, not trend-dependent

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## 7️⃣ Subline / claim

The subline is:

### **NoMoreFuckUps**

Integration:

* below the logo
* or as an optional variant
* smaller font if necessary
* may also exist **separately** from the main logo

Optionally, the logo can **also work without a subline** (icon variant).

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## 8️⃣ Color scheme

Basically open – but with clear guidelines:

Preferred:

* Black / white / gray
* Accent color for the **X** (e.g., red, signal color, contrasting tone)
* Alternatively, modern, friendly accent colors (teal, blue, mint)

Important:

* Good effect on **light AND dark backgrounds**
* Also clearly recognizable in **black and white**

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## 9️⃣ Areas of application (logo must work here)

* Website (header & landing pages)
* Community platform
* Social media (profile picture, cover)
* Presentations & webinars
* Software UI
* Merchandise (shirts, hoodies, stickers)
* Print (certificates, PDFs)

👉 Ideally:

* 1 icon version (NFX only)
* 1 full version (NFX + subline)

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## 🔟 Short version for AI prompts (copy-paste)


> *Design a bold, modern, high-impact logo for a professional business community called “NFX – No More FuckUps”.
> The letter “X” must visually represent eliminating mistakes (crossing out errors).
> Style: minimalistic, strong, precise, confident, premium.
> Target audience: entrepreneurs, leaders, professionals who demand perfect execution.
> The logo should communicate clarity, control, quality, and relief from chaos.
> No playful or childish elements.
> Suitable for digital platforms, software, branding, and merchandise.*

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## 11️⃣ What makes a “brilliant” result

A successful NFX logo makes someone say:

> “This feels like positive control.”
> “This feels like quality.”
> “This feels like "we want to do our best".
> “I want to be part of this.”

I have attached one first design which was great.
I want more varieties of it, so I can conduct a survey for it.

Target Market(s)

Business owners, entrepreneurs

Logo Text

NFX

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• see description

Nice to have

• see description

Should not have

• see description

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Files