Circle - Brand Icon (Symbol) Design

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Logo Design Brief

ICON ONLY. Design a minimalist brand icon (symbol) for Circle (full name: Global Mobility Circle). The wordmark is fixed; for lockup previews use “Circle” in Inter Medium (no custom lettering). Icon height ~ +20% vs the text.

Brand: Circle is a closed, moderated professional network for global mobility service providers (immigration/relocation, corporate services, tax/finance, accounting).
Must communicate: A calm, structured, moderated professional network with strict communication standards (anti-spam).
Avoid: marketplace/agency vibe.

Design space: circle/ring/arc + nodes (dots/circles). Ring can be fully closed or have a controlled gap. Keep it minimal (typically 1-3 nodes). Connections are allowed only if still readable at 16px.
Nodes meaning: nodes represent vetted members / regional operators. A single Teal node may indicate a verified/active node or a controlled entry point (keep it abstract and minimal).
Must NOT read as the letter “C”.

No: airplane/passport/globe/map/pin/suitcase/flags; no gradients/heavy shadows/3D/textures; avoid micro-details and “spinner/loading” look.

Palette: Graphite #111827, Teal #0FA3B1, Off-white #F7F8FA, Deep Navy #0B1F3B.

Submit for each concept (minimum - required)
1. Icon in square 1:1, flat (no mockups)
2. Hero color version only: Graphite #111827 with one Teal accent node #0FA3B1
3. 16px favicon check (small preview is enough)
4. Lockup preview: [icon] + Circle (Inter Medium)

Shortlist stage (requested from finalists)
• Graphite on Off-white + White on Deep Navy (inverted)
• Full size strip 48/32/24/16 + circular crop preview (Telegram)

Must work in: favicon 16/24/32px, Telegram avatar, website header, Zoom deck, social avatars, future UI badges.

Target Market(s)

B2B professional services providers in global mobility: immigration/relocation, corporate services, tax/finance, accounting. Audience are firm owners and senior specialists who collaborate cross-jurisdiction and value moderation and anti-spam standards.

Industry/Entity Type

Professional Services / B2B Network / Community (Global Mobility)

Logo Text

Circle (for lockup preview only, Inter Medium - do not redesign)


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)


Font styles to use
Sans Serif
Other font styles liked:
  • Inter Medium

Colors

Colors selected by the customer to be used in the logo design:

0054AA
0677BA
7BADD7
CADEEF
E8F1F8
0094D4
00A9DD
6FCCEA
C7EBF8
E9F6FB

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • • Minimalist icon/symbol only (wordmark is fixed) • Works as standalone icon and next to “Circle” • Visual territory: circle/ring/arc + 1-3 nodes (dots/circles); optional connections only if readable at 16px • Hero version: Graphite #111827 with one Teal accent node #0FA3B1 • 16px favicon check included in submission • Strong, simple silhouette; scalable for UI and avatars
Nice to have
  • • Clear “vetted members / network nodes” feel without being literal • Works especially well in circular crop (Telegram avatar) • Optional second variation within same concept (e.g., 1 node vs 2-3 nodes) while keeping identity
Should not have
  • • Looks like the letter “C” • Marketplace/agency vibe (flashy, salesy, crowded) • Clichés: airplane, passport, globe/map, pin, suitcase, flags • Gradients, heavy shadows, 3D, textures, glossy/metal effects • Dense patterns, micro-details, many thin lines (blurs at favicon sizes) • Spinner/loading/progress indicator look
Payments
1st place
€110
Total
€110

Project Deadline
26 Jan 2026 17:19:51 UTC
Language

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