Circle - Brand Icon (Symbol) Design
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This customer received 258 logo designs from 97 designers. They chose this logo design from Logocraft as the winning design.
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Logo Design Brief
ICON ONLY. Design a minimalist brand icon (symbol) for Circle (full name: Global Mobility Circle). The wordmark is fixed; for lockup previews use “Circle” in Inter Medium (no custom lettering). Icon height ~ +20% vs the text.
Brand: Circle is a closed, moderated professional network for global mobility service providers (immigration/relocation, corporate services, tax/finance, accounting).
Must communicate: A calm, structured, moderated professional network with strict communication standards (anti-spam).
Avoid: marketplace/agency vibe.
Design space: circle/ring/arc + nodes (dots/circles). Ring can be fully closed or have a controlled gap. Keep it minimal (typically 1-3 nodes). Connections are allowed only if still readable at 16px.
Nodes meaning: nodes represent vetted members / regional operators. A single Teal node may indicate a verified/active node or a controlled entry point (keep it abstract and minimal).
Must NOT read as the letter “C”.
No: airplane/passport/globe/map/pin/suitcase/flags; no gradients/heavy shadows/3D/textures; avoid micro-details and “spinner/loading” look.
Palette: Graphite #111827, Teal #0FA3B1, Off-white #F7F8FA, Deep Navy #0B1F3B.
Submit for each concept (minimum - required)
1. Icon in square 1:1, flat (no mockups)
2. Hero color version only: Graphite #111827 with one Teal accent node #0FA3B1
3. 16px favicon check (small preview is enough)
4. Lockup preview: [icon] + Circle (Inter Medium)
Shortlist stage (requested from finalists)
• Graphite on Off-white + White on Deep Navy (inverted)
• Full size strip 48/32/24/16 + circular crop preview (Telegram)
Must work in: favicon 16/24/32px, Telegram avatar, website header, Zoom deck, social avatars, future UI badges.
Target Market(s)
B2B professional services providers in global mobility: immigration/relocation, corporate services, tax/finance, accounting. Audience are firm owners and senior specialists who collaborate cross-jurisdiction and value moderation and anti-spam standards.
Industry/Entity Type
Professional Services / B2B Network / Community (Global Mobility)
Logo Text
Circle (for lockup preview only, Inter Medium - do not redesign)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Other font styles liked:
- Inter Medium
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
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Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- • Minimalist icon/symbol only (wordmark is fixed) • Works as standalone icon and next to “Circle” • Visual territory: circle/ring/arc + 1-3 nodes (dots/circles); optional connections only if readable at 16px • Hero version: Graphite #111827 with one Teal accent node #0FA3B1 • 16px favicon check included in submission • Strong, simple silhouette; scalable for UI and avatars
Nice to have
- • Clear “vetted members / network nodes” feel without being literal • Works especially well in circular crop (Telegram avatar) • Optional second variation within same concept (e.g., 1 node vs 2-3 nodes) while keeping identity
Should not have
- • Looks like the letter “C” • Marketplace/agency vibe (flashy, salesy, crowded) • Clichés: airplane, passport, globe/map, pin, suitcase, flags • Gradients, heavy shadows, 3D, textures, glossy/metal effects • Dense patterns, micro-details, many thin lines (blurs at favicon sizes) • Spinner/loading/progress indicator look