New product logos for 4Segments based on existing company and product logos
Logo Design Brief
4Thought Marketing has four products, two of which already have new, modern logos: 4Preferences (https://4thoughtmarketing.com/products/4preferences/) and 4Comply (https://4thoughtmarketing.com/products/4comply).
Your task is to help us refine an additional product logo from 2017 to fit seamlessly. The logos needs to line up in our SaaS product dashboard. The logomarks and text treatments must have the same font, spacing, and alignment.
Attached is our combined Illustrator master file. The final output will be adding the new logos to this file.
Your design is for 4Segments. We want the logomark to represent a Venn Diagram, as shown in the original, but in the new, cohesive style.
Target Market(s)
We serve Marketing Operations and Marketing Automation teams using Oracle Eloqua and Adobe Marketo
Logo Text
4Segments
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A logomark the invokes the idea of a Venn diagram, a logomark and text that follows the design pattern for previous logos in font, style, colors, and vertical alignment
Should not have
- Colors and fonts not found in the Illustrator file