GM Fitness / Gorilla Max Fitness
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This customer received 20 logo designs from 8 designers. They chose this logo design from James J. as the winning design.
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Logo Design Brief
We offer private training in our private gym or at your local gym, online options as well. Our tech deck offers online training, form correction videos, accountability and nutritional tracking. All age groups and any goals with group training offered as well. A custom workout plan and nutrition guide will be included in every program.
DesignCrowd Quick Brief – GM Fitness (Gorilla Max Fitness)
Company Name:
Gorilla Max Fitness aka GM Fitness
Industry:
Fitness / Strength Training / Goal Setting / Accountability
Style:
Modern, bold, professional, and approachable (strong but not intimidating)
Colors:
Army green #4B5320, black, and gray
Must also work well in black & white
Logo Use:
Website, printed hats, printed shirts, embroidered sweatshirts, and printed marketing materials
Requirements:
• Vector-based logo (scalable for all uses)
• Suitable for print and embroidery
• Clean design that remains legible at small sizes
Deliverables:
AI or EPS, SVG, PDF, PNG (transparent), and JPG
Variations Needed:
Full color, black, white, grayscale, and a simplified embroidery-friendly version
Rights:
Full commercial usage rights required
DesignCrowd Long Review – GL Fitness (Gorilla Max Fitness)
Project Overview
I am seeking a professional, high-quality logo design for GL Fitness (Gorilla Max Fitness). The logo will be used across digital platforms and physical products, so it must be clean, scalable, and production-ready for both print and embroidery.
The brand represents strength, discipline, and approachability, not aggressive or intimidating.
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Design Style & Direction
• Strong, modern, and professional
• Clean and bold (not overly complex)
• Approachable and confident (not scary or overly aggressive)
• Athletic / strength-focused aesthetic
• Suitable for branding, apparel, and merchandise
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Color Preferences
• Primary colors: USA Army Green, Black
• Accent colors: Gray
• Must also work well in black & white
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Logo Requirements (Very Important)
The logo must be vector-based and suitable for:
• Website and social media
• Printed hats
• Printed t-shirts
• Embroidered sweatshirts
• Printed marketing materials (flyers, banners, signage)
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Required Deliverables
Final logo files must include:
• AI or EPS (editable vector source files)
• SVG (web use)
• PDF (print-ready)
• PNG (transparent background)
• JPG
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Required Variations
Please include:
• Full-color version
• One-color (black) version
• One-color (white) version
• Grayscale version
• Light background and dark background versions
• A simplified, embroidery-friendly version suitable for stitching and small applications
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Typography
• Bold, clean, and legible
• Must remain readable at small sizes (hats, sleeves, embroidery)
• Custom or strong sans-serif fonts preferred
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Usage Rights
• Full commercial usage rights required
• Logo must be original and free of stock or copyrighted elements
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Additional Notes
• Logo should scale cleanly from small embroidery to large-format print
• Avoid overly detailed linework that will not translate well to embroidery
• Submissions that clearly consider real-world production (apparel and embroidery) are strongly preferred
Target Market(s)
Caproate HR Managers and local people looking to hire a private fitness trainer
Industry/Entity Type
Gym and Fitness
Logo Text
GM Fitness, Gorilla Max Fitness or both incorporated
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A professional look and feel. We will be promoting to large corporations
Nice to have
- We would like to see the GM Fitness as a stand alone logo without a Gorilla as an option
Should not have
- It should not have any general artwork. Everything must be original