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"Hanni-Horse" Premium natural equine supplements supporting health, performance, and balance
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This customer received 272 logo designs from 105 designers. They chose this logo design from win it as the winning design.
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€110
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272 designs
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105 designers
Logo Design Brief
1. Background
Hanni-Horse is a new brand focused on premium equine supplements and horse well-being.
The products emphasize natural ingredients, quality, and modern equine nutrition, targeting both sport and leisure horses.
The brand should clearly stand for trust, quality, and a modern, high-end aesthetic, avoiding traditional or rustic equestrian visuals.
2. Objective
The goal is to create a distinctive, timeless logo that:
Represents the Hanni-Horse brand clearly
Works across online, packaging, and social media
Is suitable for international markets
3. Target Audience
Horse owners
Amateur and professional riders
Customers who value quality, natural products, and modern design
4. Brand Values
Premium quality
Natural & pure
Modern
Trustworthy
Clean and professional
5. Design Requirements
Style
Modern, elegant, and clean
Minimalist rather than decorative
No rustic, farm-style or traditional crests
Sophisticated and timeless
Visual References
Subtle references to:
Horses, movement, elegance
Nature, balance, vitality
Avoid detailed horse illustrations or portraits
Color Palette
Natural, premium tones (e.g.:
greens, beige, earth tones, anthracite, soft gold)
No bright or neon colors
Logo must work in black & white
Typography
Clear, modern, and high quality
Highly legible
No playful or handwritten fonts
6. Logo Content
Brand name: Hanni-Horse
Logo should function both with and without text (icon version)
7. Usage
Online shop (header, footer, favicon)
Product labels and packaging
Social media
Printed materials
File formats:
SVG / AI (vector)
PNG (transparent)
JPG
Fonts used must be identified or included
Updates
Thank you very much for the many truly creative designs.
There are so many strong and well-executed concepts that it was honestly hard to choose.
Because of this, we would kindly ask you to change the brand name to “Hannini”.
The logo design itself should remain exactly the same – only the name needs to be updated.
Thank you again for the great work, we're really excited about the direction this is going.
Added Wednesday, January 21, 2026
Thank you very much for the many truly creative designs.
There are so many strong and well-executed concepts that it was honestly hard to choose.
Because of this, we would kindly ask you to change the brand name to “Hannini”.
The logo design itself should remain exactly the same – only the name needs to be updated.
Thank you again for the great work, we're really excited about the direction this is going.
Added Wednesday, January 21, 2026
Target Market(s)
Spain (B2C), horse owners and riders focused on high-quality, natural equine supplements
Industry/Entity Type
Equine nutrition & animal feed supplements (premium horse supplements)
Logo Text
Hanni-Horse
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must-haves: * Modern, clean, premium look * Strong readability of Hanni-Horse -- Subtle equine reference (no detailed horse illustration) , Works in color and black & white ,Scalable for labels, web, and social media , Timeless design (no trends or clip-art)
Nice to have
- I would like a modern, premium logo for Hanni-Horse with a clean equine reference, strong readability, scalability for web and packaging, and a simplified icon version suitable as a favicon.