• £110

• 90 designs

• 45 designers

---

Logo Design Brief

Overall Design Direction:
Elegant, professional, and understated.
The brand should feel like a trusted advisory firm, not a leisure or tourism brand.

Avoid clichés (planes, globes, palm trees).

Logo Concept: “A Mark of Assurance”

Core Idea

A seal, stamp, or emblem symbolising:
• Approval
• Completion
• Trust
• Accountability

This visually reinforces the meaning behind Seal The Deal.

Possible Treatments
• A circular emblem reminiscent of a wax seal
• A minimalist stamp-style mark
• A refined, abstract “S” subtly integrated into the seal

The mark should be:
• Simple
• Timeless
• Scalable (works on website, print, luggage tags, email signature)

Typography

Primary Typeface
• Elegant serif or modern serif
• Conveys authority, credibility, and calm confidence

Secondary Typeface
• Clean sans-serif
• Used for body text and digital clarity

Avoid:
• Decorative or trendy fonts
• Overly thin or playful typefaces


Colour Palette

Primary Colours
• Deep navy or charcoal (trust, authority)
• Warm off-white or soft ivory (calm, refinement)

Accent Colour (Very Subtle)
• Muted gold, brass, or soft copper
• Used sparingly for:
• The seal icon
• Fine lines
• Premium detailing

Avoid:
• Bright blues
• Greens
• “Holiday” colours

Logo Structure & Usage
• “Seal The Deal” visually dominant
• “Travel” secondary but clear
• Tagline:
• In logo lock-up

Spacing should feel:
• Balanced
• Calm
• Unrushed

Desired Emotional Response

When someone sees the logo and brand materials, they should think:

“This looks established, professional, and trustworthy.”

Logo Text

SealThe Deal Travel. Thoughtfully planned. Seamlessly delivered.