• US$150

• 501 designs

• 194 designers

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Logo Design Brief

We need a unique logo for our new coffee shop.

Create a bold retro wordmark for Vale Coffee Co. inspired by 1970s typography (similar feel to Orange Amplifiers and vintage film poster titles). Thick letterforms, high contrast, slightly playful but still premium. The logo should be mostly a strong wordmark, with optional simple badge version.
Use orange + cream (and also provide black/white versions).
Avoid coffee clipart. No generic icons. Focus on typography first.

Make ‘Vale’ the hero”
• “Coffee Co. secondary, spaced out small caps”


The “vale” photos provided were made with generic canva prompts. We like those, but are worried about the font a bit. We like the unique lettering of clockwork orange, bugonia, and orange amps, but we don’t necessarily want to copy those, they are just provided for design inspiration.
Please do NOT use AI-generated logos or recycled templates. I am looking for a clean, original mark. Submit only if you can provide vector source files (AI/SVG).

Target Market(s)

Ages ~20–45 • Coffee people + community locals • People willing to pay more for quality, craft, experience

Industry/Entity Type

Coffee

Logo Text

Vale Coffee Co.

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We want the logo to feel: • Premium • Cool / modern • Warm / welcoming • Craft / intentional • Not corporate, not overly rustic

Nice to have

• Modern minimal with bold, clean shapes. Think high-end coffee brand meets California foothills. We want something that looks great on: • Signage • Cups / lids • Shirts & hats • Social media icons • Stickers • Menu boards

Should not have

• AI, super generic feel

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Files

Download all files - 3.2 MB