• A$300

• 177 designs

• 9 designers

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Packaging Design Brief

Update the logo using the new logo provided attached.
Then, improve product messaging on the packaging, however leaving the colours, general blurbs, and the fruit/nut image outlines as they are (but open to make it simpler).

Please review photos Stockist 1" to 5" and recommend the new style for:
1 Energy Ball Bag
1 Energy Ball Inner Box
1 Cereal Bag

Key features:
1. Allow more transparent window to show more of the product inside.
2. Strong brand presence and clear nutritional call outs - keep in mind we display our products on supermarket shelves.
3. Product Messaging:
- 1st priority: Product Name
- 2nd priority: Nutritional call outs (All natural, GF, Vegan, High Fibre, No added sugar, etc.). This info is available in the current packaging and more info on the website.
- 3rd priority: Ingredients on front cover (example: 7 ingredients only: x1, x2, x3, x4, x5, x6, x7.)
- 4th priority: Locally Made by a nutritionist.
- 5th priority: Sugar content in the nutritional panel to say: From Healthy Natural Sources

Tips:
1. Use Style 1 as benchmark.
2. Use the other image references as follows:
Style 2 and 5 = Try do something similar for the energy ball bags.
Style 4 = Maybe add the line up of other flavours on the back or the side of the packaging for the energy ball box and the cereal bags.
Style 7 = Do something similar with regards to the use of real imagery on the packaging as if you can pick out the product right of the packaging. Note also how they list the ingredients on the front of packaging.
Style 8 = Do something similar - be proud about the real ingredients used.
Style 9 = An example of how much transparent area we can do, please suggest a nice unique transparent shape.
Style 10 = copy the way it communicates the health benefits very clearly.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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