A monogram logo for Berkshire Hathaway Arizona Properties LUXURY New Development Division Directors
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This customer received 128 logo designs from 65 designers. They chose this logo design from 4lv as the winning design.
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Design an opulent Art Deco occult logo for a luxury development group. The emblem blends old-money aristocratic wealth, Revolutionary War colonial symbolism, cathedral couture, and cosmic mysticism. Gothic and Art Nouveau influences, spiritual luxury aesthetic, dark romance mood, and timeless aristocratic authority. Cinematic lighting, heirloom quality.”
What We’re Designing: A luxury monogram logo that feels powerful, refined, architectural, and timeless — not trendy, not playful, not tech-startup.
The primary idea we are exploring is:
Two opposing “D” forms (mirrored or facing opposite directions)
A “G” that wraps around, intersects, or anchors the D’s
A very small directional star (north star / compass-like / celestial) used sparingly as an accent
Core Concept (Important but Not Restrictive) Style & Aesthetic Direction
That said:✨ Designers are encouraged to interpret this creatively.
If you see a more elevated way to express this concept while preserving luxury and balance, we are open to it.
Luxury / Old-Money / Editorial
Architectural, intentional, confident
Can reference:
Art Deco restraint
High-end real estate branding
European luxury houses
Should feel appropriate for:
Developer pitch decks
Architectural signage
Print, embossing, foil, and cut-out applications
🚫 Avoid:
Playful or bubbly styles
Tech / SaaS / startup looks
Typography Guidance
Serif or custom-drawn letterforms preferred
Strong structure, elegant weight
The monogram should work without the full name present
Color Direction (Initial Exploration)
Primary focus on black + white for form clarity.
Secondary explorations welcome:
Gold foil on black
Embossed / debossed looks
Matte luxury finishes
Velvet
(Exact colors can be refined later — form is priority.)
Star Detail (Subtle but Meaningful)
The star should be small and intentional
Think:
Directional
Guiding
Quiet authority
Not decorative clutter — more symbolic punctuation
Deliverables Requested
Monogram logo
Optional wordmark pairing (secondary)
Variations that show:
Light vs dark background
Flat vs embossed / foil-style mockups
How Success Is Measured
A successful design will feel:
Confident but not loud
Luxurious but not ornate
Powerful but restrained
Instantly credible in a developer or investor room
Target Market(s)
Representing Luxury New Construction Buyers & Appealing to Builder/Developer Partners
Industry/Entity Type
New Development of Residential Real Estate in Scottsdale/Paradise Valley AZ
Logo Text
DDG short for "The Development Directive Group"
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The 3 Letters - D, D, & G for the monogram letter mark and "The Directive Development Group" for the Wordmark they do not need to be combined can be used separately
Nice to have
- We like the D's as mirrored opposing moons and the G wrapped giving gucci - dolce essence but we are not married to it. Could somehow incorporate desert mystic.
Should not have
- Too many ornate features - we like the art deco style but keep it simple. Leaning away from any obvious Home Structure design like rooftops :(