Further development of a company logo
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This customer received 168 logo designs from 69 designers. They chose this logo design from yamniii as the winning design.
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Logo Design Brief
Initial situation:
Our existing company logo represents our core business as a chimney sweeping company and should be retained in its basic form and recognizability. The existing logo is well-established and enjoys a high level of recognition among our customers.
Performance enhancement:
In addition to our core business of chimney sweeping, we also offer the following services:
- Oil burner service
- Ventilation cleaning
These additional business areas should also be visually recognizable in the logo in the future.
Objective of the assignment:
The goal is to further develop or supplement the existing logo so that:
the chimney sweep remains clearly recognizable as the core business
The oil burner service and ventilation cleaning are integrated harmoniously and comprehensibly.
a unified, professional and modern overall image is created,
The recognizability of the existing logo is preserved.
Design requirements:
Based on the existing logo (colors, style, symbolism)
Clear, minimalist and timeless design
Suitable for all areas of application (vehicles, workwear, website, printed materials)
Good readability in greyscale or black and white
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Commission for the Design / Further Development of a Company Logo
Initial Situation:
Our existing company logo represents our core business as a chimney sweeping company and must remain intact in its basic form and recognizability. The current logo is well established and enjoys a high level of recognition among our customers.
Service Expansion:
In addition to our core chimney sweeping services, we also offer the following services:
Oil burner service
Ventilation cleaning
These additional areas of service should be visually reflected in the logo in the future.
Objective of the Commission:
The objective is to further develop or enhance the existing logo in such a way that:
the chimney sweeping business remains clearly identifiable as the core service,
the oil burner service and ventilation cleaning are integrated in a harmonious and easily understandable manner,
a consistent, professional, and modern overall appearance is achieved,
the recognizability of the existing logo is preserved.
Design Requirements:
Visual alignment with the existing logo (colors, style, symbolism)
Clear, minimalistic, and timeless design
Suitable for all areas of use (vehicles, workwear, websites, printed materials)
Good legibility in grayscale and black-and-white versions
Target Market(s)
Customers
Logo Text
Heimo Ackermann Kaminfeger Anstalt
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Existing logo (chimney sweep with the 3 rings)
Should not have
- The extension includes ventilation cleaning and burner service (less text in pictures)