• US$450

• 368 designs

• 155 designers

---

Logo Design Brief

Ginger Ink is an established film and television production company based in Kenya, with over three decades of international work across Africa.
We are commissioning a logo redesign only, to support an updated website and a broader brand refresh, which will be commissioned shortly.

Naming & hierarchy
The primary wordmark is Ginger Ink.
Designers are also invited to explore how Ginger Ink Films Africa may function as a secondary or sub-wordmark (e.g. descriptor or alternate lock-up used selectively). Visualising this hierarchy will help inform our final decision.

Creative direction
We are intentionally inviting two parallel approaches:

Route 1 — Evolution
• Builds on the existing identity
• Retains recognisability and brand continuity
• May reinterpret or abstract elements of the current TV-inspired icon

Route 2 — Reimagined
• A clean-sheet rethink of the Ginger Ink identity
• No obligation to reference existing iconography

Both routes are equally valid.

Look & tone
• Confident, imaginative, and distinctive
• Playful in an intelligent, understated way
• Authentic and authored, never corporate

Please avoid film clichés (clapperboards, cameras, reels, maps of Africa), childish or novelty styles, and logos that feel generic, app-led, or interchangeable with software or tech startups.

Hand-drawn approaches are welcome if they feel intentional, graphic, and confident rather than cute or decorative.

Colour
We like ginger/orange tones and expect these to remain part of the identity. The logo must work on light and dark backgrounds and at small social-media sizes.

Usage & deliverables
The logo will be used across website, Instagram, LinkedIn, business cards, and light corporate use (letterhead-compatible version required).
Deliverables to include: primary logo, secondary lock-up/sub-mark, social-media icon version, and final files (AI/EPS/SVG plus PNG/JPG).
Reference materials are attached for context only and are not constraints. (NB The business card had a physical square hole cut in it... hard to read on the scan)
Website: www.gingerink.tv (for context only - to be refreshed)

Target Market(s)

International production companies, agencies, brands, broadcasters, and filmmakers commissioning high-end film & television content across Africa.

Industry/Entity Type

International Film & TV Production

Logo Text

GINGER INK

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Primary wordmark: Ginger Ink • Optional secondary/sub-wordmark exploration: Ginger Ink Films Africa • Works clearly on light and dark backgrounds (including end credits) • Scales well for social media and screen use • Supplied with full source files (AI/EPS/SVG)

Nice to have

• Nice to haves • Intelligent use of wit or visual surprise • Openness to wordmark-only, icon-only, or combined solutions • A contemporary reinterpretation of brand legacy (not necessarily a literal reference) • Strong, characterful typography

Should not have

• • Film clichés (clapperboards, cameras, reels, maps of Africa) • Childish, novelty, or gimmick-driven ideas • Overly corporate treatments

---

Files

Download all files - 0.8 MB