• €110

• 193 designs

• 98 designers

---

Logo Design Brief

## 1. Project Overview

We are creating a **premium logo** for the brand **SHINE**, founded by **Silvia Seidl & Christian Wieser**.

SHINE represents **conscious development, inner clarity, and aligned transformation**.

The logo will be used for websites, online programs, coaching offerings, presentations, and print materials.

We already have a **defined graphic symbol** (see reference image).

**We like this graphic element in its concept and structure. We prefer to keep this style, but we are open for fine adjustments.**

The task is to **professionally integrate typography (title + subtitle)** with this symbol.

---

## 2. Core Philosophy & Brand Essence

SHINE stands for:

- Inner light and conscious presence
- Personal and collective transformation
- Alignment between intuition and clarity
- Expansion with grounding
- Trust, calm strength, and depth
- heart-centered being

Our work combines:

- Coaching
- Consciousness work
- Subtle spiritual awareness (non-dogmatic, non-religious)

**Spiritual, but grounded.
Deep, but clear.
Transformational, but professional.**

SHINE is not about external shine or ego —

it is about **allowing what is already present to become visible**.

---

## 3. Symbol (Graphic Element)

- The **graphic symbol is already mainly defined** (sun / light / horizon / field / shining from within).
- It represents:
- Inner light
- Consciousness
- Emergence
- A greater field or space
- **Do NOT completely redesign the symbol conceptually.**
- Minor refinements for balance or vector quality are acceptable.
- The symbol must work in:
- Color
- Monochrome
- Small sizes

---

## 4. Typography Requirements (Very Important)

### Main Title: “SHINE”

- **Sans-serif font only**
- Modern, clean, elegant
Calm authority, not playful
- Premium and timeless
- The letter **“I” in SHINE must be special**:
- It should visually represent **light / a beam / vertical presence**
- Subtle glow or vertical emphasis is acceptable
- No aggressive effects, no neon, no gimmicks

### Subtitle: “Silvia Seidl & Christian Wieser”

- Sans-serif font
- Clean, understated, readable
- Should support the title, not compete with it
- Can be lighter weight or smaller size

---

## 5. Style & Mood

**Desired feeling:**

- Calm
- Clear
- Trustworthy
- Conscious
- High-end

**Visual style:**

- Minimal
- Elegant
- Balanced
- Modern spirituality (very subtle)

---

## 6. Color Preferences

Preferred palette:

- Gold / warm metallic tones
-

The logo must also work:

- In black & white
- On light and dark backgrounds

---

## 7. What to Avoid

Please avoid:

- Serif fonts
- Decorative or playful fonts
- New Age clichés
- Mandalas, chakras, crystals, angels, eyes
- Overly esoteric or mystical imagery
- Heavy gradients or 3D effects
- Loud or aggressive design

---

## 8. Deliverables Required

- Vector files:
- AI
- PSD Names and Font editable in Photoshop (IMPORTANT!)
- PDF (print-ready)
- PNG (transparent background)
- Versions:
- Full logo (symbol + SHINE + subtitle)
- Logo without subtitle
- Symbol only

---

## 9. Final Note to Designers

This brand is about **depth, clarity, and conscious alignment**.

Please design with restraint and intention.

Less is more.

Subtlety is strength.

We are looking for a logo that feels like:

> “A calm space that allows something essential to shine.”

Target Market(s)

Conscious personal development & coaching (premium audience)

Industry/Entity Type

Coaching & Personal Development

Logo Text

Title: SHINE Subtitle: Silvia Seidl & Christian Wieser

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Existing graphic symbol must be integrated (conceptually provided), Sans-serif typography only, The “I” in SHINE should be special (vertical light / beam / presence)

Nice to have

• Subtle refinement of the symbol for balance or elegance, Slight glow or light emphasis on the “I” (very restrained

Should not have

• No playful, decorative or handwritten fonts, No New Age clichés (chakras, mandalas, crystals, eyes, angels) No loud colors, neon effects or heavy gradients

---

Files

Download all files - 1.5 MB