• A$150

• 198 designs

• 59 designers

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Logo Design Brief

I like what I’ve received so far and feel we’re heading in the right direction. That said, I’m really hoping to push this further toward a more premium look — something refined, with a subtle coastal feel that doesn’t feel overwhelming.

Could we also explore a style that incorporates the additional information and slogan I mentioned, where appropriate within the overall logo system:

Airbnb Hosting | Clean & Linen
“It’s a Victory to know when to retreat”

I’m also hoping to develop a full logo suite, including:

Primary logo

Secondary logo

Submark logo

Favicon

Looking forward to seeing the next round. Thanks again.I’m looking for a fresh, coastal, premium yet relaxed logo for my holiday home management business based in Dunsborough, Western Australia.

The business provides:

Holiday home management & co-hosting

Professional cleaning services

Linen hire & changeover services

Brand Feel & Personality

Coastal and light (inspired by the South West WA coastline)

Premium but not corporate or stiff

Relaxed, welcoming, trustworthy

Clean, calm, and effortless

Visual Direction

Soft coastal colours (sand, ocean blues, seafoam, white, muted neutrals)

Minimal and modern design

Natural, airy feel

Avoid anything too busy, cartoonish, or overly luxe

Style Preferences

Simple, timeless logo that works across:

Website

Social media

Linen tags

Signage and uniforms

A clean sans-serif or soft modern font

Optional subtle coastal elements (waves, shoreline, sun, shells, breeze, or abstract coastal shapes — understated, not literal)

Target Audience

Holiday homeowners

Short-stay property investors

Guests looking for high-quality, well-cared-for holiday homes

Overall Goal
To convey a brand that feels high-end yet approachable, offering peace of mind, care, and quality — perfectly suited to the relaxed luxury of Dunsborough and the South West.

Target Market(s)

Holiday Home owners

Logo Text

Beaches Retreats Dunsborough | Airbnb Hosting | Cleaning | Linen "It's a victory to know when to retreat"

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Logo styles of interest

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Font styles to use

Other font styles liked:

• The Seasons

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Coastal and light (inspired by the South West WA coastline)

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