• US$300

• 4 days left

• 300 designs

• 137 designers

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Logo Design Brief

Roxy’s Saloon is a western country bar and kitchen. We are looking for a timeless, classy, and stylish logo that feels warm, inviting, and cozy, rather than loud or busy. The overall look should be elevated and refined, with a subtle western influence that avoids anything cliché, cartoonish, or overly themed.
We would like to stay away from flashy or trendy designs and instead focus on something that will age well over time. Please avoid neon colors, bright or harsh contrasts, and overused western imagery. The color palette should lean toward browns, warm neutrals, creams, tans, and other soft earthy tones that reflect the cozy atmosphere guests consistently describe when visiting Roxy’s Saloon.
The logo must be versatile and practical for many uses. It should work well on merchandise such as hats, beanies, t-shirts, and hoodies, as well as on menus, decals, window signage, business cards, and advertising materials. Because of this, the design should remain clear and readable at both large and small sizes, and it should translate well in full color, black and white, and single-color applications.
Overall, we are looking for a logo that feels confident, established, and authentic, while still being welcoming and approachable. The goal is a design that reflects the warmth and comfort of Roxy’s Saloon and invites people in without feeling loud or overdesigned.

Target Market(s)

25-55

Industry/Entity Type

Hospitality / Bar / Restaurant

Logo Text

Roxy's Saloon

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Timeless and clean design. Clearly readable text. Strong typography. Versatile logo that works in color, black and white, and on signage, menus, and merchandise.

Nice to have

• Subtle western or vintage saloon influence, classic typography, understated icon or emblem, warm tones, rustic or modern-western feel.

Should not have

• No cartoonish designs. No overly busy or trendy styles. No neon, skulls, guns, or cheesy western imagery. No script fonts that are hard to read.

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