• A$490

• 549 designs

• 212 designers

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Logo Design Brief

Industry: Financial Technology (FinTech)

About ERX: Company Description
The Equity Risk Exchange (ERX) is a pioneering financial technology platform that democratises sophisticated investment strategies through Risk Swap Agreements (RSAs). ERX enables individual and institutional investors to manage their investment risk and reward exposure on stocks and ETFs in ways previously available only to professional traders.

Key Offerings:
* Access to 8 standardised RSA contracts providing unique investment outcomes
* Ability to maintain upside exposure while releasing capital
* Lock-in profits without selling stock
* Capital-protected yields (8% target from dividend-paying stocks)
* Alternative to margin lending without interest payments or margin calls
* Flexible capital protection options across multiple asset classes
Core Value Proposition: ERX simplifies complex financial instruments and makes professional-grade risk management accessible, transparent, and empowering for everyday investors.

Target Audience
Primary: Tech-savvy, financially sophisticated individual investors with active portfolios, seeking alternative investment strategies and hedging tools
Secondary: Financial advisors, investment professionals, and fintech enthusiasts interested in innovative trading platforms
Psychographics: Risk-aware, innovation-adopting, seeks control over investments, values transparency and accessibility, professionally ambitious

Brand Personality & Tone
Your logo should convey:
* Modern & Forward-Thinking: ERX is cutting-edge financial technology, not traditional banking
* Professional & Trustworthy: Finance demands credibility and reliability
* Innovative & Accessible: Complex strategies made simple and available to all
* Dynamic & Empowering: Enables investors to take control of their financial destiny
* Clean & Sophisticated: Professional yet approachable

Design Direction & Preferences
Style: Contemporary, minimalist fintech aesthetic with geometric elements
Color Suggestions (guidance only):
* Primary: Deep blues, teals, or tech-forward greens (convey trust, technology, growth)
* Accent options: Gold/amber (wealth, value), silver (sophistication), or energetic orange/red (dynamic risk management)
* Consider: Can you make it work in monochrome for versatility?

Font Style:
* Sans-serif preferred (modern, digital-friendly, clean)
* Geometric or tech-forward typefaces work well
* Avoid: Overly decorative or serif fonts that feel dated
* Legibility is essential across all sizes (favicon to billboard)

Symbolism & Icons to Consider:
* Arrows/Vectors: Representing movement, risk management, or portfolio management
* Shields: Conveying protection and capital preservation
* Curves/Waves: Dynamic risk adjustment or market flow
* Exchange/Network Nodes: Representing peer-to-peer swaps or connectivity
* Abstract Geometric Shapes: Modern, scalable, professional
* Upward Momentum: Growth potential with controlled risk

What to Avoid:
* Clichéd fintech symbols (unless executed uniquely)
* Overly complex designs that don't scale down
* Looks too similar to existing fintech competitors
* Outdated or corporate banking aesthetics
* Excessive colors or gradients


Technical Requirements
* Primary Use: Digital platforms (website, mobile app, social media)
* Secondary Use: Print materials (business cards, presentations, documentation)
* Responsive Design: Logo must remain clear and recognisable at all sizes

Logo Text

ERX (optional)