• C$150

• 255 designs

• 89 designers

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Logo Design Brief

NOTE: Submissions using stock icons, generic templates, preset logo builders, or AI-generated logos will not be considered. We are looking for original concepts that thoughtfully interpret the brief and provided sketches.

About the Business

Moving Paws Inc. is a new professional dog walking business based in Canada. The brand should communicate trust, care, reliability, and genuine love for dogs. This is a service business focused on dependability and professionalism, not a playful pet product brand.

Logo Concept

The logo concept is inspired by the specific coaster shown in the first reference image, particularly its circular layout and overall feel. This coaster is a source of inspiration only and should not be copied directly.

We are looking for an original circular or badge-style logo that incorporates:

- A dog as the primary symbol
- A leash integrated into the design
- A subtle heart shape formed by the leash (tasteful and understated)
- The business name 'Moving Paws Inc.'
- The text Established 2025
- A small Canadian flag

Layout and hierarchy may be adjusted as needed to keep the design clean and uncluttered. For example, “Inc.” may be placed on the main name line or repositioned to allow better spacing for other elements.

Rough sketches and reference images are attached to show the intended direction and concept.

Visual Style:
- Modern
- Clean
- Flat design only

No gradients, shadows, or effects.

Colour:
Preferred colours:
- Blue and yellow

Either Blue text/symbol with a yellow circular border or background, rr the inverse, if it reads better.

- Colours should feel professional and trustworthy.
- The logo must work in black and white and as a single-colour mark.

Typography:
- Clean and legible
- Sans-serif or simple serif
- No decorative or playful fonts

Design Notes:

Small details around the circular border may not scale well at small sizes, so simplicity and legibility are important.

Things to Avoid:
- Stock icons or clip-art
- Generic or template-based designs
- Paw-print clichés, bones, or cartoon dogs
- Busy or cluttered layouts

Usage:

The logo will be used on a website, social media, print materials, and potentially uniforms and signage. It must scale well for small digital uses.

Important: Submissions using stock icons, generic templates, preset logo builders, or AI-generated logos will not be considered. We are looking for original concepts that thoughtfully interpret the brief and provided sketches.

Logo Text

Moving Paws Inc.

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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