• US$150

• 246 designs

• 105 designers

---

Logo Design Brief

Project Goal:
Create a modern, upscale, and approachable logo and logo mark for an agent-led real estate and relocation brand serving NYC professionals who are moving to Jersey City New Jersey for more space and lifestyle improvement.

This brand represents a trusted individual real estate advisor, not a large brokerage or mass relocation company.

Who We Serve:
Professionals working in New York City (finance, tech, media, law, healthcare, founders)

Ages ~28–45, design-aware, time-constrained

Relocating to Jersey City and seeking hands-on guidance, clarity, and local expertise

Brand Personality:
Sophisticated but personal
Clean, modern, and minimal
Approachable, warm, and human
Confident advisor, not sales-driven or corporate

Brand Positioning:
Moving to Jersey City is a personal relocation and real estate advisory brand, led by a local agent who provides:

One-on-one guidance
Neighborhood expertise
Market insight and negotiation
A white-glove experience from first conversation to closing

The brand should feel boutique, curated, and trust-based, not automated or mass-market.

Visual Direction (Guidance):
Urban, architectural, and refined
Timeless, not trendy
Neutral-forward color palette with subtle accent
Modern typography (sans-serif or refined serif)
Avoid corporate or cliché real estate visuals (no houses, roofs, keys)

Logo Requirements:
Wordmark + standalone logo mark

Logo mark must work at small sizes (favicon, social, email)
Strong in black & white
Digital-first, but print-ready

Deliverables:
Primary and secondary logo variations
Logo mark / icon
Black & white versions
Web + print files (SVG, PNG, PDF, EPS)
Simple usage guidelines

Success Criteria:
The logo should communicate:
Personal expertise, not corporate scale
Trust, discretion, and professionalism
NYC-level polish with Jersey City relevance
Longevity and flexibility as the brand grows

Desired reaction:
“This feels like a knowledgeable local advisor who understands my move—not a generic real estate company.”

Logo Text

Moving To Jersey City