• C$150

• 172 designs

• 79 designers

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Logo Design Brief

Etho Partners is looking for a clean, modern, and professional logo along with a simple brand kit. We specialize in the thoughtful acquisition and long-term stewardship of small- to medium-sized businesses. Our clients are business owners preparing for retirement or transition, so the brand must communicate trust, legacy, stability, and approachability. We are NOT a private equity firm — we are people-centric, relationship driven, and legacy focused. This philosophy should be reflected in our visual identity. Check out our website: ethopartners.com

What We Need
- Primary logo
- Secondary/horizontal logo
- Icon/symbol version
- Black/white variants
- Basic brand kit (color palette + font recommendations)

About Etho Partners
Etho Partners acquires businesses from owners who are ready for retirement or a change in direction. We ensure a smooth and respectful transition that protects the business’s legacy, people, and performance. We preserve and grow what the owner built while providing a fair and seamless ownership change.



Preferred Colors
- Navy or deep blue (trust, stability)
- Greens (growth, stewardship)
- Charcoal / grey / white neutrals
(Avoid bright or neon colors.)

Typography
- Modern serif or sans-serif
- Clean, confident, and easy to read
- No decorative or overly stylized fonts

Where the Logo Will Be Used
- Website
- Documents and presentations
- Business cards
- Social media profiles (LinkedIn, etc)

File Requirements
- Vector files (AI/EPS)
- PNG + SVG
- Color codes (Hex/RGB/CMYK)

Target Market(s)

Business Owners (typically 50+) looking to retire or change direction and Advisors / Brokers who refer owners

Industry/Entity Type

Business Acquisition

Logo Text

Etho Partners

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Design Direction - Style: Clean, minimal, modern, and timeless - Tone: Professional, trustworthy, people-focused - Preferred structure: Wordmark + simple symbol - Symbol ideas (subtle, not literal): Growth / continuity Path / bridge / forward motion Stewardship / stability

Should not have

• Avoid: overly busy, flashy, or childish designs