• US$150

• 311 designs

• 125 designers

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Logo Design Brief

We love our logo (attached file), but we want to add a secondary logo for branding purposes and integrate it into our current logo. We want to use the exact font and R on top; just add a secondary portion/symbol. We want the color of the secondary to be an orange/gold similar to the following:
Hex: #F2B72A
RGB: (242, 183, 42)
HSL: (43°, 89%, 56%)

The ultimate idea is to stack Rental Partners and keep the R logo on top, and integrate the orange/gold symbol below Partners, underlining a portion of it and extending it upward. We want this symbol to be unique and identifiable so that, eventually, it can identify our business alone (Similar to the Smile on Amazon's logo). We obviously don't want to copy the smile, just saying similar in style and function. A little bit about our business: we offer financing for storage containers and will be expanding into other items in the near future. We offer rent-to-own funding specifically. We extend financing for customers who typically don't get access to traditional funding. We are customer-driven, and our mission is to make the rent-to-own space transparent and trustworthy. Some words that describe our business are growth, trust, partnership, inclusivity, friendliness, reliability, persistence, transparency, and relationship building.

I do not want the object to be a smile or anything close to a smile. I used the amazon logo as a concept. I want the object to be a creative symbol based on our business descriptors, which I included in the brief.

Logo Text

Rental Partners

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• I think we are leaning towards some sort of growth symbol as the design, we want simple, thin and clean. Make this an accent rather than logo focus. Look at the growth icon attached. Somthing similar to this.

Should not have

• I do not want the object to be a smile or anything close to a smile. I used the amazon logo as a concept. I want the object to be some sort of creative symbol based on our business descriptors i included in the brief.

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Files

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