• A$110

• 53 designs

• 19 designers

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Flyer Design Brief

Portrait rack card specs:
double sided
minimum 250 dpi, 350 preferred
> PDF output preferred
> 105mm wide
> 216mm high
> measurements include 3mm BLEED and must include a 3mm print buffer/border

Landscape advert specs:
Single sided
166mm (w) x 117mm (h) with no bleed or crop marks please.

Please check out our website and socials for inspiration.
https://www.thegeorgetasmania.com.au
Facebook/Instagram - thegeorgetas

Brand Summary — The George Tasmania
Vibe & Identity:
Eco-luxury meets wild-Tasmanian beauty: natural materials, clean air, panoramic coastal/mountain views, barefoot-by-the-sea meets curated comfort.
A retreat that feels upscale yet warm — elegant pods + relaxed seaside/river/mountain eco-luxe charm.
Location & Setting:
Perched on Mount George with breathtaking views overlooking the Tamar River, Bass Strait and surrounds.
Surrounded by native bush, with access to nearby MTB trails, coastlines, and wilderness — a sanctuary in nature yet within 10 minutes of amenities.
What Guests Experience:
Stylish eco-luxe pod accommodation with modern comforts + large windows framing sunset/sunrise over sea and river.
A weekend café & bar serving Tasmanian produce, craft beverages and sharing-plate style dining.
Proximity to outdoor adventure: MTB trails, coastal hikes, water activities; ideal for relaxation & adventure alike.
A basecamp for exploring Northern Tasmania — from wineries and heritage towns to wild beaches and forests.
Mood & Tone for Design:
Calm, refined, natural — think earthy tones, textured backgrounds, relaxed yet polished typography.
Elements of bohemian style (raw linen textures, hand-drawn or rustic icons, soft light, organic shapes) balanced with luxe minimalism (clean lines, elegant spacing, refined layout).
Sense of escape, stillness, nature, horizon — visuals that evoke sky, water, bushland, wide open space, serenity, and understated luxury.
Key Messages (to highlight):
Eco-luxe pods on Mount George with panoramic sea & river views
100% Tasmanian café & bar — local produce, crafted for you
Adventure & nature on your doorstep — MTB trails, hiking, coastlines, Northern Tasmania exploration base
A unique blend: luxury comfort + raw Tasmanian wilderness
🎨 Suggested Design Directions
Colour palette: earth tones (soft greens, sandstone, muted blues, warm neutrals), accent with subtle bronze or copper highlights for a luxe touch.
Textures & Visuals: use wood grain, rusticated paper or linen backgrounds; overlay with soft, dreamy photos of sea/river/mountain views; silhouettes of Tasmanian bush or trails.
Imagery focus: pods at sunrise/sunset, views of sea + river + mountain, silhouette of rider/hiker, warm café ambience, local produce — capturing both serenity and adventure.
Layout feel: breathing space, minimal clutter — maybe one large landscape photo at top or bottom, subtle framing or vignette effect, balanced white/negative space, easy-to-scan copy.

Please feel free to ask me for more images. Problem at the moment is site is still under construction, interior shots will be available in 2 weeks, pods open from mid-January 2026 and cafe bar opens mid-February 2026

Target Market(s)

Eco-luxe travelers and Mountain Bike enthusiasts

Industry/Entity Type

Hospitality and Tourism

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simplicity, luxe feel, eco-tourism

Nice to have

• Open to ideas/suggestions

Should not have

• Too much wording and imagery, hard to read font

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Files

Download all files - 29.6 MB