• A$300

• 451 designs

• 158 designers

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Logo Design Brief

Fusion Trade Group – Branding & Logo Design Brief

Business Overview
Fusion Trade Group is a Sydney-based trade and facilities services company specialising in:
• Plumbing
• Building
• Electrical
• Project Management
With a strong focus on facilities maintenance and integrated service delivery, Fusion Trade Group aims to present as a modern, reliable, and corporate trade services provider supporting commercial clients across NSW & ACT.
Brand Identity Direction
The brand should represent:
• Professionalism & reliability
• Integration / fusion of multiple trade services
• Modern, clean, and corporate aesthetic
• Strength, trust, and technical competence
Fusion Trade Group is a multi-discipline provider, so the brand should communicate unity, capability, and efficiency.
Logo Requirements
Primary Focus
• Emphasis on “Fusion” or a stylised letter F / symbol that looks like an F
• “Trade Group” should be secondary/minimised
• Logo should feel simple, clean, and scalable
Design Style
• Modern, minimal, strong
• Works well in both colour and monochrome
• Suitable for:
o Business cards
o Website header
o Work shirts & uniforms
o Vehicle signage
o Invoices, proposals, and digital templates
Concept Ideas (not mandatory, but helpful)
• A geometric or abstract F that can be distinctly recognised as the company logo on its own without the words 'Fusion trade services'
• A symbol representing connection, integration, or multi-trade synergy
• A bold standalone “F” icon that can operate independently from the full wordmark
• Clean sans-serif typography with a corporate, modern feel
Colour Preferences
Not fixed, but prefer:
• Green and black (green such as forest / jungle / pine)
• Avoid overly bright or childish colours
What to Avoid
• Clip-art style tools (hammers, pipes, wrenches, etc.)
• Overly detailed or busy graphics
• Complex shapes that don’t scale well
Deliverables
• Primary logo
• Secondary compact logo (square or icon version)
• Colour palette and typography guidance
• High-resolution files (PNG, SVG, EPS, PDF)
• Transparent versions
• Reversed/white versions for dark backgrounds

Target Market(s)

facilities maintenance

Logo Text

Fusion - Trade Group

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.