The Hodges 12 Types of Creative Genius Graphics
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This customer received 35 graphic designs from 11 designers. They chose this graphic design from fian beesignar as the winning design.
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Graphic Design Brief
DESIGN ELEMENT 1: The Hodges 12 Types of Creative Genius Wheel/Circle
A circular diagram showing all 12 types organized by their three domains.
I attached what I have so far, I created this in PPT. It uses some of the elements you have already created for me like the colors and fonts.
I've also attached a representation of the 3 Domains (Relational, Analytical and Functional)
DESIGN ELEMENT 2: The 12 Archetypes of Creative Genius (Human Representations)
The Connector, The Cultivator, The Healer, The Teacher, The Communicator, The Scientist, The Strategist, The Synthesizer, The Artist, The Builder, The Designer, The Organizer.
Each of the 12 types represented as a human figure.
Style options to consider:
• Silhouettes — Clean, simple, universal (gender-neutral, racially ambiguous). Each silhouette could hold or interact with a symbol of their type.
• Or Illustrated figures — More personality, could show action/posture that reflects the type (e.g., Connector introducing people reaching out hands, Builder holding tools, Artist painting, Strategist looking toward horizon)
• Abstract/geometric figures — Modern, stylized human forms with symbolic elements
Key considerations:
• Diversity & inclusivity — If using detailed illustrations, represent diverse ages, genders, races, body types. If using silhouettes, keep them universal.
• Action/posture — Each figure should be doing something that reflects their type (connecting, building, healing, teaching, etc.)
• Consistency — All 12 should feel like they belong to the same visual family while being distinct from each other.
An idea: Silhouettes might be strongest—they're inclusive, timeless, and let the reader project themselves into the type. Each silhouette could be shown with one signature object or in one signature pose. But I’m open to other ideas.
TONE & FEEL
• Empowering — "You ARE creative"
• Inclusive — For corporations, classrooms, faith congregations, clinics, communities
• Warm but credible — Grounded in psychology research, but accessible and human
• Revolutionary — "The Creative Genius Revolution"
The design should feel:
• Modern but not cold
• Professional but not too corporate
• Hopeful, energizing, inviting
• Sophisticated enough for business readers, warm enough for everyone else
Look and feel
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