• US$150

• 172 designs

• 73 designers

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Logo Design Brief

Brand Name: Boom Wicks
Industry: Veteran-Owned Candle Company
Target Market: Primarily men ages 25–55 who enjoy bold, rugged, military-inspired lifestyle products.

Overall Creative Direction

Boom Wicks is a dark, gritty, masculine candle brand inspired by military ordnance, pirate lore, and the rebellious spirit of the Jolly Roger. The logo must communicate power, edge, danger, and mood—while still making it unmistakably clear that the company sells candles.

This brand is not soft, pretty, or overly decorative. It’s bold. It’s rugged. It’s the candle company that would exist on a pirate ship or inside a weapons locker.

Key Themes to Incorporate

1. Military Ordnance
• Elements inspired by artillery shells, grenades, mortars, or explosive ordnance.
• Rugged metal textures, fuse imagery, or flame-tipped wicks.
• A nod to the “boom” in Boom Wicks without looking cartoonish.

2. Pirate / Jolly Roger Influence
• Dark pirate energy—black flag vibes, crossed bones, skull silhouettes, or subtle skeletal hints.
• Gritty maritime/pirate textures (weathered, worn, scratched).
• Should reference the pirate/pillage energy without becoming cheesy or Halloween-ish.

3. Candle Identity

This is critical:
The logo must still read as a candle company.
Options include:
• A candle as part of the skull
• A wick flame integrated into an ordnance silhouette
• A cannon fuse that doubles as a candle wick
• A stylized flame as part of the typography
• Hot wax elements incorporated into the emblem

The candle element should feel natural within the dark, military-pirate theme—not forced.

Style & Mood
• Dark, moody, bold, gritty
• Rugged, masculine shapes
• Weathered or distressed textures
• Black, charcoal, gunmetal, steel, bone white, brass accents
• No neon colors, no bright pastels

Think:
“If Blackbeard and an EOD tech launched a candle brand together.”

Typography
• Pirate-inspired lettering with a modern, militaristic edge
• Strong readability (avoid overly curly pirate fonts)
• Sharp serifs or angular edges encouraged
• Preferably custom lettering or heavily modified fonts

The wordmark should feel:
• Dangerous
• Purposeful
• Bold
• A little rebellious

Logo Format

Designers may create:
• A primary emblem or badge
• A wordmark version
• A combined icon + text lockup

Logos should be scalable and work in:
• Full color
• Black & white
• Monochrome
• Simplified versions for stamps or merchandise

Inspiration Keywords (for designers)
• Jolly Roger
• Military ordnance
• Cannon fuse / wick
• Black flag
• Skull and flame
• Mortar shell candle
• Pirate typography
• Dark masculine branding
• Gritty candle label
• Rugged veteran-owned brand
• Explosive flame imagery

Examples of the Vibe (not literal references)
• A candle whose wick burns like a cannon fuse
• A skull with a candle or flame integrated
• A mortar shell silhouette melting like a candle
• A flag-style emblem with rugged edges and a flame motif
• Crossed ordnance items (shells, fuses) behind a candle icon
• Pirate flag energy mixed with EOD symbolism

Final Words for Designers

The Boom Wicks logo needs to strike the perfect balance between military ordnance and dark pirate iconography, with a clear nod that this is a candle brand. It should feel masculine, gritty, rebellious, and instantly recognizable.

The end result should be a logo that would look at home:
• stamped into wax,
• printed on matte black candle jars,
• engraved onto metal, or
• flying on the mast of a pirate ship headed into battle.

Target Market(s)

Primarily men ages 25–55 who enjoy bold, rugged, military-inspired lifestyle products

Industry/Entity Type

Retail, Candle, Military, Veteran

Logo Text

BOOM WICKS

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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