• A$150

• 109 designs

• 28 designers

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Logo Design Brief

Logo Design Brief — “Anna Victoria”

About the Brand
I am a 39-year-old independent mixed-media artist based in Melbourne, Australia. My business combines two sides of my creative practice:
1) Selling my own handmade artworks — particularly wearable textile jewellery.
2) Teaching creative class experiences that I design and deliver myself.

My brand is deeply personal and artistic — it is not tied to one product or technique, but rather to my creative process, my aesthetic, and my evolving body of work. The logo must represent me as an artist, not any one specific craft.

Brand Name: Anna Victoria
I would like the logo to feature this name prominently, paired with an illustration or artistic element.

Creative Style & Inspiration
My artistic inspiration always comes from:
- Nature, especially botanicals
- Old-world textiles, embroidery, haberdashery
- Vintage elements and antique finds
- Watercolour painting, soft textures, and imperfect hand-stitch aesthetics
- High-quality materials and one-off vintage components
- The concept of wearable art (this appears frequently in my work)

The logo should evoke these themes without being literal.
Please avoid direct depictions of needles, thread spools, sewing tools, etc. My work evolves, and the logo should represent my artistic identity, not a specific medium.

I love subtle references, abstract botanical forms, whimsical linework, or gentle textural illustration elements that feel handcrafted but refined.

Brand Personality
- Elegant but with a boho/vintage edge
- Artistic, intuitive, soulful
- Modern and fresh — not stuffy, outdated, or “grandma’s embroidery”
- High-quality, thoughtful, curated
- Feminine but not overly frilly
- A blend of old-world charm and contemporary creativity

Target Audience
My audience includes:
- Mature, high-net-wealth women (55+) who value handmade, artistic, one-of-a-kind pieces
- Younger adults (25+) who aspire to creativity and are excited by modern takes on stitching and handmade art
The logo must appeal to both groups: polished and refined for older clients, yet fresh, modern, and stylish for younger ones.

Logo Goals
The logo should:
- Capture the artistic, handcrafted nature of my brand
- Feel elegant, feminine, and vintage-inspired, but still modern
- Incorporate the name Anna Victoria clearly
- Possibly include an illustration element that feels handcrafted, natural, or subtly botanical (it would be great to be able to use this illustration with or without the text on my website)
- Work well in small sizes (for swing tags, jewellery cards, stamps, etc.)
- Feel timeless and adaptable as my artistic practice evolves
- Not rely on clichés or overly literal sewing imagery

Style Preferences
Please explore:
- Combination mark (text + illustration)
- Refined, legible, artistic typography — think hand-drawn influences, serif or elegant serif/sans-serif combinations
- Soft, organic linework
- Subtle botanical or vintage-textile motifs, abstracted or stylised rather than detailed
- An illustration that looks bespoke — not clipart

Avoid:
- Generic sewing icons (needles, thread spools, buttons)
- Busy, cluttered artwork
- Harsh or overly modern geometric styles
- Trendy fonts that won’t age well

Colour Direction
I am open to colour ideas, but prefer:
- Vintage, muted tones
- Dusty florals, warm neutrals, soft greens, antique gold, faded blues
- A palette that feels natural, sophisticated, and timeless
- The option for a white logo on a coloured background (for website use)

Usage Requirements:
The logo will appear on:
- A new Squarespace website
- Swing tags for wearable art and textile jewellery
- Packaging, printed materials, and potentially a small stamp

Please supply:
- Vector files (AI, EPS, SVG)
- High-resolution PNGs with transparent backgrounds
- Black/white and full-colour versions
- Horizontal, vertical, and icon-only variations
- Any typefaces used (with licensing notes or Google Font equivalents)

Additional Notes
Please include a short explanation of your concept and how it connects to the themes in my work.
The illustration should feel bespoke and artistic, not stock-like.
I’ve attached photos of my work to guide the mood, texture, and overall vibe — please use them as stylistic inspiration.

Logo Text

Anna Victoria

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Files

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