Finalize Professional Logo for Helios Advisory Group LLC (Minimalist Twin Column Design)
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This customer received 10 logo designs from 3 designers. They chose this logo design from coloratura as the winning design.
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Logo Design Brief
Helios Advisory Group, LLC is a boutique business consulting and legal advisory firm that provides high-level strategic and commercial guidance to CEOs, founders, and growth-stage companies. Our clients come to us for clarity, discipline, and trusted counsel, and our brand identity must project those same values with confidence.
We are looking for a designer to finalize and refine our existing logo concept, which features two minimalist vertical columns paired with the wordmark HELIOS and the subtitle ADVISORY GROUP. The attached draft represents the structure and aesthetic we want to preserve — the columns symbolize strength, reliability, and timeless architectural integrity, while the typography reflects the firm’s professionalism and intelligence. Your task is to polish this design, perfect the proportions, typography, and alignment, and deliver a brand-ready logo system.
The final logo should feel classic yet modern, strong yet elegant, minimalist yet memorable. Think of the balance and gravitas seen in brands like Kirkland & Ellis, McKinsey, Cravath, Bain, and Apple — clean lines, intelligent spacing, and disciplined composition. The final deliverables should include vector assets and high-resolution print-ready files in black-on-white, gold-on-navy, and white-on-navy. The design must reproduce beautifully across letterhead, business cards, digital media, and embossed print.
This project is ideal for designers who excel in minimalist premium branding, architectural symbolism, and professional services visual identity design.
Target Market(s)
Small to mid-size companies in the US.
Logo Text
Helios Advisory Group
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.