• A$300

• 2 days left

• 270 designs

• 141 designers

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Logo Design Brief

ogo + Brand Direction Brief for “Dentalkind”

Business name: Dentalkind
Industry: Family-focused dental clinic
Audience: Young families, mums with children, local community
Tone: Warm, gentle, reassuring, slightly feminine, modern

Brand Identity Goals:

Communicate kindness, care, and a calm dental experience.

Feel approachable and family-friendly while still looking premium and professional.

Create a visual identity that appeals strongly to young families, especially mothers who make most dental decisions for their children.

Avoid anything overly clinical or harsh.

Design Style:

Soft, rounded typography (no sharp edges).

Feminine-leaning but not overly delicate.

Minimalist, clean, and modern.

Organic shapes or curves that convey care, protection, and ease.

Icon optional, but if used: something abstract, soft, and memorable (e.g., subtle smile curve, abstract heart-tooth shape, or stylised linework suggesting family or support).

Colour Palette:

Soft, calming tones (e.g., sage, eucalyptus, blush, nude, muted teal, dusty lavender).

Avoid bright primary colours or dark, harsh blues often used in traditional dental branding.

Consider a palette that works well across signage, uniforms, website, and social media.

Requirements:

Full logo (icon + wordmark).

Wordmark-only version.

Icon-only version.

Horizontal and stacked layouts.

Colour + monochrome versions.

Brand font recommendations and colour palette breakdown.

Brand Personality Keywords:
Kindness
Gentle
Modern
Family
Warm
Trustworthy
Community

Logo Text

DentalKind