• US$150

• 276 designs

• 101 designers

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Logo Design Brief

Spinal Rest is a premium mattress company that partners with chiropractors nationwide to provide patients with high-quality mattresses, adjustable bases, pillows, and bedding that support spinal health, comfort, and restorative sleep.

We work directly with chiropractors who refer their patients to SpinalRest.com to purchase our products, which include Purple® brand mattresses and accessories. Our goal is to create a trusted, medically-aligned retail brand that embodies both comfort and professional endorsement.

The logo should clearly communicate that we are a mattress retailer with a chiropractic connection — symbolizing spine health, comfort, rest, and wellness. It should look professional enough to earn trust in a clinical setting, yet warm and inviting for consumers shopping for a better night’s sleep.

Target Market(s)

Adults aged 30–65 who value quality sleep and back support Chiropractic patients seeking mattress solutions recommended by their doctor Health-conscious individuals focused on posture, spine health, and recovery Couples shopping for premium, long-lasting mattresses and adjustable bases

Industry/Entity Type

Health & Wellness / Mattress & Bedding Retail

Logo Text

The company name “Spinal Rest” must be included in the logo

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Design should evoke both comfort and medical credibility (balance between retail and clinical trust) Logo must be easily recognizable and legible in various sizes (web, packaging, signage) Use or complement the Purple® color palette: #8c57b4 #1f1a5e #d7aafa #e091e6 #d7c6e6 #eceae4 Work well on both light and dark backgrounds

Nice to have

• Incorporate a subtle spine curve, sleeping silhouette, or mattress/bed shape Clean, modern typography that feels premium yet approachable Gentle gradients or soft lines to convey comfort and relaxation A minimalist icon that could stand alone as a recognizable brand mark (e.g., for social media or embroidered merchandise)

Should not have

• verly clinical or cold medical imagery (no needles, stethoscopes, etc.) Harsh colors like bright red, orange, or neon tones Overly complex or literal illustrations that make the design cluttered Script or overly decorative fonts that reduce legibility

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Files