• US$110

• 13 designs

• 4 designers

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Logo Design Brief

Design a continuous wraparound label for an 6 oz circular glass jar that integrates the Hawaiian Classic Desserts logo (featuring the pink and brown leaf motif) and the Guava Butter nutrition label into one cohesive, premium presentation. The design should feel authentically Hawaiian, classic, and handcrafted—reflecting the brand’s legacy of island-inspired desserts.
Label Specifications
Container: 8 oz round glass jar
Label Type: Full wraparound (one continuous label)
Approximate Label Size: 2.5 inches tall × 8.5 inches wide
Finish: Matte or satin with optional gold foil highlights
Print: CMYK-ready artwork with bleed and safe zones clearly marked
Design Elements to Integrate
1. Front Panel (Main Display Area):
Prominently feature the Hawaiian Classic Desserts logo centered and scaled proportionally.
Display the product name “Guava Butter” in elegant, legible typography that complements the logo.
Add the following text beneath or near the product name:
“Made in Hawai‘i”
“Net Wt. 8 oz (227g)”
“Keep Refrigerated” (in smaller but clear type).
Background tones should complement the logo—cream, soft tan, or pastel pink for warmth and harmony.
The front should communicate island sophistication—premium yet inviting.
2. Side Panel (Transition Area):
Create a smooth visual transition around the jar using a subtle, continuous background pattern such as tropical leaves, ocean wave textures, or gold accent lines.
Include the brand story text:
“Hawaiian Classic Desserts brings authentic island flavors to every table. Our signature Guava Butter blends tropical fruit and fresh cream for a taste of pure aloha.”
3. Back Panel (Informational Area):
Integrate the Guava Butter nutrition facts panel and ingredients list (from the attached file).
Ensure layout is FDA-compliant, legible, and well-balanced.
Beneath the ingredients, include:
“Manufactured by Hawaiian Classic Desserts, Hawai‘i.”
“Keep Refrigerated.”
Leave space for:
A QR code linking to the brand website and social media.
A barcode area, placed neatly near the bottom or corner.
Aesthetic Direction
Style: Premium, classic, and island-inspired
Color Palette: Cream base with warm browns, muted pinks, and gold accents
Typography:
Serif or script for product name and logo (for a classic, handcrafted look)
Clean sans-serif for informational text
Mood: Heritage meets handcrafted luxury — nostalgic yet refined
Finish Options:
Matte for artisanal authenticity
Satin or metallic foil for a modern, premium touch
Deliverables
Designers should submit:
3 design variations (e.g., classic heritage, minimalist modern, and premium tropical).
Editable source files (AI, PSD, or layered PDF) with bleed and safe zones clearly marked.
Mockups on an 8 oz round glass jar for visual presentation.

Target Market(s)

Craft fair consumers / tourist in hawaii

Industry/Entity Type

food and Bev

Logo Text

see description

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• see description

Nice to have

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Should not have

• see description

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Files

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