• C$150

• 247 designs

• 105 designers

---

Logo Design Brief

About the Brand:

Mishi Global Foods is an upcoming international brand set to launch a premium range of teas, coffees, and specialty grocery foods — including lentils, salts, spices, and other authentic pantry essentials sourced from around the world. The brand embodies purity, sustainability, and global taste in every product.

Design Objective

Create a modern, elegant, and globally appealing logo that reflects:

Purity and quality

Trust and sophistication

Cultural fusion / global reach

Warmth and authenticity (rooted in “Mishri” – meaning sweetness)

The logo should instantly convey a premium food brand suitable for export markets, retail packaging, and e-commerce.

Style Preferences

Tone: Premium, natural, minimalist, timeless

Color Palette: Earthy tones (beige, cocoa, gold, olive green, charcoal) — avoid overly bright or synthetic colors

Font Style: Modern serif or clean sans-serif (no overly playful fonts)

Design Style:

Works well on packaging, coffee bags, and tea tins

Scalable for website, social media, and print

Simple icon or symbol that can stand alone (e.g., leaf, globe, cup, grain pattern)

Optional Concepts to Explore

A tea leaf or coffee bean merged with a global motif (globe / ring / map lines)

Lettermark or monogram using “M” or “MGF”

Subtle use of gold foiling or embossed look for premium appeal

A slogan space placeholder such as “Pure Taste. Global Love.” or “From Nature to the World.”

Deliverables

Main logo (color)

Black & white version

Horizontal + stacked layouts

Transparent background PNG + vector file (AI, SVG, EPS)

Brand color codes and font names

Evaluation Criteria

Designs will be judged on:

Originality and scalability

Readability and premium feel

Relevance to food/tea/coffee industry

Ability to represent a global, trustworthy, natural brand

Logo Text

Naturally Global, Authentically Yours