• US$150

• 307 designs

• 89 designers

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Logo Design Brief

We are seeking a “words” OR a “words and symbol” version of our previous logo that uniquely frames the words “The Ottery Group”. We are also interested in a smaller alternate abbreviated version for social and small screen usage.
The logo should communicate professionalism but also communicate technically-competent yet community-based approachable feel.

The logo words should be strong, memorable yet inviting. Design should be flat, at most three-color with the secondary colors being complementary or neutral. Also consider creatively using tonal versions. No gradients please!

The logo needs to be versatile enough to be used in multiple applications (signage, website, embroidery, etc). In the logo, the words “The Ottery Group” must remain together, vertically or horizontally. We like the creative use of negative space but the professional feel of the brand must remain very clear. Simpler is better.

Please consider the following suggestions for design:
• be able to be easily printed and easily recognized from afar
• use earthy but strong primary colors
• the subject matter of the business may be referenced in the design (https://www.highergov.com/awardee/the-ottery-group-inc-10103481)

The overall footprint shape full logo (image and words) should not be overly horizontally shaped. Please no cartoon or cartoonish designs. Most color combinations are fine. Other than that, the designer may take creative liberties with fonts, symbols and your own unique design flavor. Creativity is a plus but the business offering should remain very clear.

Deliverables
The file deliverable should be in eps, png and psd Adobe CS5.5 compatible. Any fonts used should be included. All colors used should be detailed (RGB, CMYK, Hex) in a separate file.

Previous logo attached for reference only.

Target Market(s)

Other historic preservation organizations

Industry/Entity Type

Archeology and Historic Preservation

Logo Text

The Ottery Group

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Full name in logo "The Ottery Group"

Nice to have

• Symbol image in logo,

Should not have

• Gradients, complex images

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Files

Download all files - 0.6 MB