We'd like to be able to put videos on the website. I wanted to be eye-catching. I don't want to be a list like any other website I wanted to look like Apple computers, Tesla SpaceX very clean, not busy, but yet very encompassing and capturing, so needs to have video not still positions. I wrote up a little bit about our industry and thoughts behind it. It might help.I wrote up a little bit about our industry and thoughts behind it. It might help.

Creative Direction: “Living It Up to Your Imagination”
Concept Overview:
This campaign celebrates the limitless design and performance potential of AAC (Autoclaved Aerated Concrete) panels and blocks — empowering architects, builders, developers, and homeowners to build smarter, stronger, and more sustainably. The theme “Living It Up to Your Imagination” reflects how AAC opens possibilities across industries: from residential and commercial to industrial and disaster-resilient construction.
Core Message:
AAC isn’t just a building material — it’s a platform for imagination. Whether creating modern homes, resilient infrastructure, or net-zero communities, AAC allows design freedom without compromising safety, strength, or sustainability.
Audience Segmentation & Approach:
You’ll be producing targeted brochures for each major audience segment:
Homeowners — Focus on comfort, safety (fire, mold, and pest resistance), energy savings, and peace of mind.
Architects & Engineers — Highlight design flexibility, code compliance, precision manufacturing, and aesthetic versatility.
Developers & Builders — Emphasize cost efficiency, installation speed, long-term durability, and ROI.
Institutional & Government Projects — Showcase fire rating, carbon reduction, disaster resilience, and compliance with sustainability mandates.
Industrial & Data Centers — Stress fireproof, EMP-proof, soundproof, and thermally stable characteristics.
Tone & Style:
Inspirational, clean, and modern — combining architectural imagery with eco-innovation themes. Each piece should make AAC feel visionary yet practical, with the tagline tying them together:
“AAC Panels & Blocks — Living It Up to Your Imagination.” Or perhaps innovation and every cell!